Independents study Essay Example | Topics and Well Written Essays - 2500 words

Independents study - Essay ExampleOrdinarily, selling is considered an activity or function performed by subscriber line firms. However, marketing can also be carried out by other organizations and even by individuals. Whenever you try to persuade somebody to buy something, you are playacting a marketing activity.Broadly viewed, the essence of marketing is a transaction - an exchange. Marketing occurs any time one social unit strives to exchange something of nurse with another social unit. Thus, marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants ( Stanton, 1991).eMarketing is the overlap of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.E-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketi ng and online marketing, are frequently interchanged, and can often be considered synonymous.eMarketing is the process of marketing a brand use the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. E-marketing involves marketing planning within the context of the e-business e-environment. So not surprisingly, the successful e-marketing plan is based on traditional marketing disciplines and planning techniques, adapted for the digital media environment and then mixed with new digital marketing communications techniquesThis research looked into the advantages and limitations of eMarketing in an attempt to guide prospective marketers in the sale of their products. The Research ProblemThis research tried to look into the advantages and limitations of eMarketing. Much has been state about these aspects of emarketing but a few so far had looked into the benefits and limitations derived from it.Specifically, it attempted to answer the following questions1. What is eMarketing2. What are the advantages of eMarketing3. What are the limitations/disadvantages of eMarketing Related LiteratureThis part describes and discusses authorized concepts, ideas, judgments and opinions of experts and authorities on topics which have bearing on the present study. The studies and literature have been reviewed to provide insights and to help the researcher in formulating problems and hypothesis and aid in the analysis and interpretation of data.What is eMarketingeMarketing is essentially part of marketing. The American Marketing Association (AMA) definition (2004) is as followsMarketing is an organizational function and a set of processes for creating, communicating a nd delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.Therefore eMarketing by its very nature is one aspect of an organizational