The Effects Of Minimum Wage Increase On The Household And...

What is the effects of a minimum wage increase on the household and industry?Minimum wage in the state of Illinois is only $8.25,but in most jobs $7.25. Most States give higher than $7.25 like Washington D.C. Some minimum wages can be lower like Georgia.Family employment and family income does have a effects on low-wage workers.Most family receive higher pay,that would increase their family s income. Workers that don t have a job would fall substantially and the share of low-wage wokers.Employed would probably fall slightly.People who because jobless earning are less than or not covered by minimum wage also have increased their earning.By the Congressional Budget Office,the effects of employment with family income,increase $10.10 option and $9.00 option. Minimum wage is $7.25 per hear then change to $10.10 per hour.More household would have more money to spend.This step will take place in 2016 for families work from paycheck to pay check.Employment and income for increases and decrea se of working class taken into account. Families whose income between one and three times,the poverty threshold would receive. By $3 billion in additional real income. Federal spending and taxes would also be indirectly affected by the increases in real income for some people and the reduction in real income for others. People who become jobless because of the minimum-wage increase,business owners,and consumers facing higher prices that would collectively pay less in taxes and receive more inShow MoreRelatedMinimum Wage Essay1068 Words   |  5 PagesBisht;Ashish; 0822881 Minimum wage bill defeated in Parliament Introduction: The demand to raise New Zealand’s minimum wage has decline. We live in a society where government has to make balance between employers and employees. Workers want better paying job and at the same time employers want to control labour cost. Therefor government put the floor of minimum wage â€Å"a minimum wage is the lowest wage that each employee can legally get from an employer† (exclusive papers). This is the lowestRead MoreThe Economic Impact of Raising the Minimum Wage1474 Words   |  6 Pageswith it a national minimum wage. Echoes of that speech are still heard today. Senator Edward Kennedy (1989: S14707), in his criticism of the most recent increases in the minimum wage, declared: The minimum wage was, as it should be, a living wage, for working men and women ... who are attempting to provide for their families, feed and clothe their children, heat their homes, [and] pay their mortgages. The cost-of-living inflation adjustment since 1981 would put the minimum wage at $4.79 today, insteadRead MoreThe Federal Minimum Wage Essay1035 Words   |  5 Pagesof the U.S. dollar decreases, lowering the value of household and business incomes. This economic recession has led many, especially those who only earn the minimum wage, to poverty. According to the United States Department of Labor, â€Å"The federal minimum wage is $7.25 per hour† (â€Å"Wage and Hour Division†). Some people believe that a solution to this problem is to raise the minimum wage; however, doing so would ultimately result in a negative effect on the United States economy, businesses, and peopleRead MoreThe Minimum Wage Debate1637 Words   |  7 PagesThe minimum wage debate bring s about a range of reactions from different people. There are those who believe that there shouldn’t even be a minimum wage and that wages should be determined by the markets. On the other hand, we have those who vigorously argue for increasing the wage minimum citing inflation, the poverty line and worker productivity. Regardless, we do have a federal minimum wage rate in the United States at $7.25 per hour, with some states having a higher minimum wage than the federalRead MoreWhat Is The Effect Of A Price Floor On The Economy799 Words   |  4 Pagesdisrupts the market equilibrium. The minimum wage is a form of government intervention that leads to inefficient outcomes because it distorts the allocation of resources. An increase in minimum wage discourages companies from seeking employees, therefore increasing the rate of unemployment. The outcome would be a surplus of labour available as workers are attracted by the high pay rates, while demand for labour diminishes. The diagram below shows the effect of a price floor on the economy. Read MoreEssay The Effects of a Change in the Minimum Wage1431 Words   |  6 PagesThe Effects of a Change in the Minimum Wage In 1938, the Fair Labor Standards Act was passed and ever since, the United States has required that all firms that do at least $500,000 worth of business per year pay their workers a minimum wage (â€Å"Handy† n.pag.). Because it affects so many workers in so many different aspects of the economy, the minimum wage plays a big part in the cost of labor and how firms deal with those costs. A change in the minimum wage, which would seemingly affect onlyRead MoreShould The Miniumum Wage Be Increased? No?1477 Words   |  6 PagesShould the Miniumum Wage be Increased? No. In recent times, Congress has been spending a great deal of time advocating increasing the federal minimum wage from $7.25 to $10.10. Most democrats support the proposal; however, most republicans oppose it. The greatest reason republicans have to oppose a minimum wage increase is that the jobs lost from an increase outweigh the benefits of paying higher wages to workers who keep their jobs, and that a majority of those earning the wage are students who areRead MoreWorking Together for the Economy Essay1084 Words   |  5 Pagespeaks and recessions. With these recessions comes a time of recovery and rebuilding; jobs are lost, money in the economy does not circulate, and industries fail. However, all industries and markets must work together in order to lead the economy back to recovery and stability. Currently, the United States is undergoing a recession and signs of industries and markets working together can be seen, such as the housing and labor markets. The housing market is se tting mortgage rates at record lows whileRead MoreStructure Of The Local Economy1193 Words   |  5 Pagesregion of the Northwest coast, Seattle has thrived in various industries that has made it a key state to the economy. Population job growth has led Seattle into an economic boom. Seattle is a fortunate city, home to a total eight fortune 500 companies, grossing millions in revenue each year these corporations significantly contribute to the cities success. Once the center of the Aerospace industry Seattle is a primary market for industries such as; tech, service, maritime, clean energy, life scienceRead MoreMinimum Wage : The Exploitation Of Workers1538 Words   |  7 PagesMinimum wages offer a meaningful question about the exploitation of workers. It identifies the significant problem of exploitation of workers by employers and seeks to promote a fair wage structure. This enables a convincingly possible minimum accepted standard of living for low-paid workers and in any attempt alleviates poverty, creating self-sufficient working families. Minimum wage was first introduced in Australia during the late 1800s to combat manufacturing ‘sweatshops,’ subsequently being

Biology of Serial Killers Essay - 2206 Words

Pakhomou (2004) defines a serial killer as a person who commits numerous homicides of different kinds in a repetitive manner and nature. On the other hand, Knight (2007) defines serial murder as the killing within a period of 30 days of three or more people. Such killings are committed by sadists and pervasive persons and they reflect displaced aggression, fantasies and destruction. This indicates clearly that, a serial killer doe’s not just carryout the act by being in a normal situation, but they act due to many eminent factors that lead them to carrying out the malicious act. These factors could be influenced by drugs and substance use, overwhelming sexual desire, carrying out revenge, or desire to acquire property. Sexual homicide†¦show more content†¦On the other hand, psychopaths are able to differentiate between good and bad behavior. Despite this ability, they seem not to care about any situation that they face in life. They further do not have the ability to empathize, have no room for being guilty, and are never remorseful of their deeds. They commit murder simply because they have the desire to do so and they feel it is good for them. An evident characteristic about them is there overwhelming urge for power, and abnormality stimulated by sexual desires. This further indicates that the biological complexity that an individual could be facing easily influences the act he is going to carry out. Asocial and non-social are the other groups of serial killers. Asocial serial killer carries out his job in a disorganized way, he or she has no plan of what to do in many cases, he or she often feels lonely, and he or she often applies no skills on the act. In a fearful mode, he knocks the victim in an unconscious way before committing the murder. He further moves the victim to a new place. On the other hand, the non-social serial killer carries the act systematically and often leaves the victim at the crime scene. They mostly come up with a clea r plan of what they are going to do and also the strategy to use in order to achieve their goal. Most of the serial killers have undergone various difficulties in life. These include, very challenging relationships, loneliness, intense fear and lack of adequate trust forShow MoreRelatedSerial Killers: Biology or Upbringing?2287 Words   |  10 PagesRussell 1 November 2010 Serial Killers: Biology or Upbringing? As people in todays society, we are constantly being bombarded with the crazy actions that mankind is capable of. We watch the news and hear about murders, or even read a book about a mysterious killer. As we go through these pieces of reality, one cant help but be struck by the thought--what causes a person to act so violently? There have been many studies done to try and find an answer. For a crime such as serial killing, there areRead More The Biology of a Serial Killer Essay examples2674 Words   |  11 PagesStephanie falls in love. A short time after the small wedding ceremony Bundy abandons Stephanie during a ski vacation and she never hears from him again.(2) In the context of this short historical blip from the life of Americas most normal serial killer the ensuing killing and mutilation spree may be explained in any number of ways. Biologically we could look for an imbalance in neurotransmitter firing or an oversized development in the frontal lobe of his brain. Sociologically we could pointRead MoreThe Medical Field And The Science Field942 Words   |  4 PagesSerial killers often are torn between their mental stability and their immoral actions. Mental issues are widely overlooked in the medical field and in the science world. Psychology does not seem to be an objective science to the majority of the world, and the brain is one of the arduous organs to study in the body. Not much detail is known about how the brain works and why it works the way it does, as the study of the human brain is still a relatively new field in the medical and science field.Read MoreThe Minds Of Serial Killers1147 Words   |  5 Pagescask of acid dissolvi ng what remained of the young boy. This is the dark mind of Jeffrey Dahmer, he murdered not in hatred, vengeance, or financial enrichment but on pure impulse and lust. Forensic psychoanalysts have picked apart the minds of serial killers to find answers as to what causes them to carry out such perverse acts. Many believe it is impervious for an innocent adolescent to be born with the capability to commit a heinous act suchlike murder. But how could we depraved humanity so muchRead MoreThe Case Of Jeffrey Dahmer Essay1377 Words   |  6 Pagesskulls of those who came before. Dismembering the remnants of the body he placed skin, blood, and bone into a fifty-gallon vat of acid dissolving what was left of the young man†(Center Crisis Management). Jeffrey Dahmer one of the most notorious serial killer did not murder for financial gain, rage, or vengeance, he murdered to feed a desire. Could Dahmer’s DNA be the reason for his impulses to kill? Many theories criticize the biological perspective, but the studies of those who commit murder suggestRead MoreThe Creation of a Serial Killer: Nature vs. Nurture Essay1120 Words   |  5 Pagesâ€Å"Serial killers are human black holes; they scare us because they mirror us,† spoke Shirley Lynn Scott, known author and psychologi st. This stands true throughout history, as most serial killers blend in with society. Serial killing is formally defined by the FBI as â€Å"a series of three or more killings, having common characteristics such as to suggest the reasonable possibility that the crimes were committed by the same actor or actors.† But what exactly drives someone to kill another human beingRead MoreSerial Killers and Mass Murderers2058 Words   |  9 PagesBlankenship 6 April 2000 Mrs. Waggener English II Mass Murderers and Serial Killers Mass Murderers and Serial Killers are nothing new to todays society. These vicious killers are all violent, brutal monsters and have an abnormal urge to kill. What gives people these urges to kill? What motivates them to keep killing? Do these killers get satisfaction from killing? Is there a difference between mass murderers and serial killers or are they the same. How do they choose their victims and whatRead MoreNature Vs. Nurture Essay1612 Words   |  7 Pagesunderwater, little body fat giving him a wiry frame, and the development of negative buoyancy. In the article â€Å"Human (Amphibious Model)† the debate of nature versus nurture is exemplified in Sulbin’s human adaptation, â€Å"the Bajau fisherman shows us how biology and culture are inseparable because what he does ends up shaping his body, but only because he grew up around people who knew how to manage becoming human in this distinctive way† (Downey). Thus the nature side of this example disp lays the environmentalRead More Serial Killers Essay2514 Words   |  11 Pageshuman nature and morality than the concept of a serial killer. What is different about the brains of these individuals whom our society finds unforgivable and unredeemable predators? Society might find a biological reason for such atrocities more comfortable than the prospects of good and evil or a mistake. This paper will catalogue and attempt to organize the current biological differences between our minds and that of a serial killer. Can Biology make us Murderers? Recent reports in scienceRead MoreControversies On Human Sociobiology By Edward Wilson1097 Words   |  5 Pagesthe time of Edward Wilson even to present day. With that said, it is clear, from his later works, that Wilson leaves room for other factors to determine our interactions with one another and even our destinies. To say that everything is left up to biology would be a mistake, even in the eyes of Edward Wilson. In his work, On Human Nature, he does elude to our genetic make up, our genes, as being responsible for the differences seen across populations, but he also suggests other influences that cause

Synthesis of Completed MBA Subjects

Question: Discuss about the Synthesis of Completed MBA Subjects. Answer: One of the important parts of my life was studying the MBA subjects that saw me learn a lot of noble skills in business management. Being an MBA student grants one an advantage in the business field if you have a goal of being a successful self-driven manager. One learns many ways of solving issues as they arise. Having finished my studies will reciprocate on the knowledge I gained in different fields such as; designing, improving and implementation process, leadership strategies for a changing world, marketing management and managing the value chain. Also, I will evaluate different business theories showing how they can be useful in analysis and problem-solving in businesses. Before enrolling an MBA student, I had little knowledge about designing, improving and implementing the processes. I had no idea if there were courses that would be of such great help towards the development of my management skills until I carried out a self-evaluation. As an effective manager, I will reflect m y understanding in these MBA subjects and other business models, outline the information they provide to me, the concepts that my chosen subjects share, how they come into play in different areas and many others. I have realized that the subjects that have undertaken in my study have a process that they inter-connect with each other for ones' firm or organizational management role to be a success. Designing, improving and implementing processes is a vital part that a manager should focus on. Most companies start with a universal design, then expand with time as the firms grow. The starting process design depends on the designer's experience and not the desired structure. I have noted that designing processes should be well documented for the person who is developing the model doesn't face a challenge. A poor designing process can bring about client frustrations. The designing process should follow a series of steps that leads to a solution for a certain problem. In other words, the product that a given design produces should meet clients expectations. As a manager, through my MBA studies and my role in management, it has come clear to me that one cannot evade designing process. After coming u p with an individual design, it needs to be upgraded to meet the current market situation and compete effectively. The design improvement process incorporates the creation of a team that will develop the desired quality product and services, evaluate the current design process in a chart, check what clients need, draft best practice chart, come up with the new model process chart, discuss the new design process and examines the new process. After all, these are done, as the manager, I have to recheck the proposed design, reason critically if it is suitable for the firm's goals and serves clients right. If the designing process looks promising to reliable output, I then authorize its implementation. The implementation process sees the firm improve its productivity. As the manager, I have gotten a lot of credit and positive comments from clients. For managers to be successful in their role, it is crucial for them to think critically about how they manage, the type of management styles is good for them and will function well for the team and entire organization. As a manager, I prefer adopting techniques that help me to establish a rapport, trust, respect, engage my entire team and develop good working relationships. In the current market, there are a lot of changes that are taking place every day. As a leader, I have developed strategies that have seen me integrate my power collaboration and influence others effectively as I lead the organization. My success has been due to the equal and reasonable alignment of corporate culture strategy focus and operations. I have had to source the emerging trends in the today's' market to address the strategies in the changing world. My strategies in the current changing world are; focusing on myself and the people in my surroundings, having a vision based on the organization's core values , developing a simple approach towards business management, all time communication, searching and bringing in the best people into play and above all hard work. Through this techniques, I have no hardships in coping with the changes in the world. Another important aspect that has learned is the marketing management. Marketing is an important part as it helps me to learn to be economical and maximize the returns. Market control aids in determining how effective a business competes in the industry. As a manager, I focus on the practical actions of marketing tactics within the organization to ensure that this sector coordinates well with others so as to realize ample profits. I employ different tools from the field of economy in analysing the entire industry in which the firm is operating regarding the value chain and others. I carry out an investigation to determine what costs the competitors charging their items, what products they offer, their quality and other factors. On conducting competitor analysis, I gauge myself through practicing a SWOT analysis which helps me improve on any weaknesses that I may be having. I also advocate for market research as there could be new opportunities that could not yet have been exploited f ully or at all. Through this, we can gain some competitive advantage in the market than other firms. This subject on market management has played a significant part towards my success as a manager. The value chain is another critical subject that I learned as a manager. The value chain is a process that uses raw materials, puts them through processing plants and make end products that are offered to the market. This process of coordinating these activities for proper analyzing is termed as value chain management. The main purpose of observing value chain management in an organization is to upgrade communication and improve cooperation among the production chain personnel for quality delivery, decrease inventory costs and achieve greater customer satisfaction. Value chain examines the development of the competitive advantage and comprises of activities that create and add value. As a manager, I have to make sure that the organization activities interacts well with quality products to our customers. Incorporating the value chain management with these other three subjects sees me run my activities smoothly as a manager. Leadership strategies find out what the customers need, the d esigning, improving and implementation processes looks at upgrading the products to satisfy clients requirements, marketing managements researches and analyses the market condition while value chain management undertakes the process of producing the items that will satisfy customers. As a manager, I always ensure that all these four subjects interact at the right proportions and time for smooth running and operation of an organization. When all these factors function efficiently, I experience easy time for management of activities as the profits are at the highest point. In my MBA studies, I encountered several business theories that are helpful in my managerial role. For instance, Competitive advantage theory. This is a concept that elaborates the attributes that allow a business to outdo its competitors (Barney, 2012). This theory is crucial at the national level of productivity. The nature of this theory and the source of competitive advantage differ greatly among industries (Madsen Walker, 2015). Porter highlights that there are several things that determine who gets a competitive advantage by the nations. He further claimed that a firm could achieve competitive advantage over its competitors as having a cost advantage and product difference advantage. Comparative advantage focuses on cheap labor available and natural resources (Foss Knudsen, 2013). The theory tries to maximize scale of economy in goods and services that sell at high prices. Value is of great importance when one need to gain knowledge about competitive because, with a reasonabl e value, there is the possibility of getting the competitive advantage in the product/ services in question. The comparative advantage is confused for comparative advantage sometimes (Barney, 2001). But it focuses on the exportation of primary goods and services while the competitive edge is said to be the ability gained via resources and attributes to operate at a higher level than the other competitors in the market. This theory is important to take in place as a manager. Porter also claims that the source of high returns is similar despite on the venture that on invests. To back his arguments, he came up with a theory that has five forces. These forces expound on Porters critics about profitability (Allio Fahey, 2012). He evaluated the forces within the industry and the suitable decisions process in his model. The forces that make up the model are; competitive rivalry, customer bargaining power, bargaining power of suppliers, the threat of new substitute products and services and entry of new firms in the market. Competitive rivalry determines the number of present competitors in the market and what each of them can do. Customer bargaining power examines the consumer zeal in effecting product prices and quality (Hunt Madhavaram, 2012). Suppliers bargaining power evaluates suppliers control over the product prices or services influencing profitability (Gobble, 2012). The threat of new substitutes is the force that determines customer's possibility t o shift from a firm product to that of a rival. The threat of new businesses examines the possibility of a rival to join the industry. All these force make up Porter's five forces (Ronquillo, 2012). A manager should use these forces evaluate the situation in the industry and make advanced decisions for the business. Design thinking is reasonable methods that designers take into account when creating product or services. It can also be described as the process that designers use to find ultimate solution complex issues (Jackson, 2015). Design thinking draws an imagination and critical reasoning to come up with probabilities of what should take more weight and come to conclusions that are of benefits to the final user. According to Martin, design thinking equates analysis and initiative thinking (Dorst, 2015). Designers live in strategized world in search of ideas and new information that will change the way things are done (Bjgvinsson, Ehn, Hillgren, 2012). Organizations adopt these changes depending on their make-up and structure. Design thinking is an important part that managers should put more weight on and bring in designers who will come up with new models to thrive the firm in the industry. Resource -based theory claims that having strategic resources in a firm presents the business with an outstanding opportunity to enjoy a competitive advantage over its competitors (Conner Prahalad, 1996). The competitive advantage will help the firm achieve more profits that it did before the opportunity presented itself. Resource based theory can be confused with resources when trying to understand the theory of common language. A resource in an asset that can be valued, rare, hard to be copied and not substitutable. It helps the business to capitalize on available opportunities and trend much better that its competitors (Kozlenkova, Samaha Palmatier, 2014). Opponents find it hard to duplicate a firms' resource that is hard to copy. A resource is so unique such that rivals cannot access the firms; benefits that the resources bear hence the firm enjoys all the returns alone (Davis Davis, 2017). Resource- based theory emphasizes on the advantage that outlines that whole is bigger t hat sum of its parts. Resources can be both tangible for example cash or equipment and intangible such as skills of employees. A firm should make maximum use of the resource - based theory whenever it presents itself (Seddon, 2014). When a manager combines all these theories under one firm, it is most likely that that the firm will run in the right direction and be a sole competitor in the industry. As an MBA student, having learned about the above-mentioned theories and ideas, I am now able to make informed decisions and judgments that see a business thrive well in the industry. I have gained knowledge about the models and noted that theories like the comparative advantage should be fully exploited when a firm has the opportunity because they give the firm a great advantage over all rivals in the market. Also, have known that the four subject work hand in hand with each other as they all should inter-marry for business to be prosperous in the current world. These disciplines affect my strategic decisions through granting me more knowledge and skills on critical decision making. They offer all information that a manager needs to know about the current market and opportunities the help me become an effective manager. There are numerous similarities that these subjects share in common, and there are also specific characteristics that each discipline hold. In conclusion, the MBA subjects and theories I have learned in the course of my studies have a great impact that enables me a complete manager who can run and coordinate all business activities to the desired expectations by the firm owners. They offer all that is required for one to be a resourceful person to himself and the society at large. References Allio, R.J., and Fahey, L., 2012. Joan Magretta: what executives learn from revisiting Michael Porter. Strategy Leadership, 40(2), pp.5-10. Barney, J.B., 2012. Purchasing, Supply chain management and sustained competitive advantage: The relevance of resource?based theory. Journal of supply chain management, 48(2), pp.3-6. Barney, J.B., 2001. Resource-based theories of the competitive advantage: A ten-year retrospective on the resource-based view. Journal of Management, 27(6), pp.643-650. Bjgvinsson, E., Ehn, P. and Hillgren, P.A., 2012. Design things design thinking: Contemporary participatory design challenges. Design Issues, 28(3), pp.101-116. Conner, K.R., and Prahalad, C.K., 1996. A resource-based theory of the firm: Knowledge versus opportunism. Organization Science, 7(5), pp.477-501. Davis, P.J. and Davis, P.J., 2017. How HR can create a competitive advantage for the firm: Applying the principles of resource-based theory. Human Resource Management International Digest, 25(2), pp.4-6. Dorst, K., 2015. Frame Innovation; Create New Thinking by Design. Edited by Ken Friedman and Erik Stolterman, Design Thinking, Design Theory. Foss, N.J. and Knudsen, C., 2013. Towards competence theory of the firm (Vol. 2). Routledge. Hunt, S.D. and Madhavaram, S., 2012. Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition. Journal of Business Industrial Marketing, 27(7), pp.582-591. Grant, R.M., 1991.The resource-based theory of competitive advantage: implications for strategy formulation. California management review, 33(3), pp.114-135. Jackson, S., 2015. Design thinking in argumentation theory and practice. Argumentation, 29(3), pp.243-263. Kozlenkova, I.V., Samaha, S.A. and Palmatier, R.W., 2014. Resource-based theory in the marketing. Journal of the Academy of Marketing Science, 42(1), pp.1-21. Lee, H., Kim, M.S., and Park, Y., 2012. An analytic network process approach to the operationalization of five forces model. Applied Mathematical Modelling, 36(4), pp.1783-1795. Gobble, M.M., 2012. Innovation and strategy. Research-Technology Management, 55(3), pp.63-67. Madsen, T.L., and Walker, G., 2015. Modern competitive strategy. McGraw-Hill. Ronquillo, T.A., 2012. Analysis of competitiveness of Batangas State University College of Engineering using porter's five competitive forces model. The Profession of Engineering Education in; Advancing Teaching, Research, Careers: 23rd Annual Conference of the Australasian Association for Engineering Education 2012, The (p. 875). Engineers Australia. Rothaermel, F.T., 2015. Strategic management. New York, NY: McGraw-Hill. (Rothaermel, 2015) Seddon, P.B., 2014. Implications for strategic IS research of the resource-based theory of the firm: A reflection. The Journal of Strategic Information Systems, 23(4), pp.257-269.

Settlement of Oil and Gas Disputes Domestic and International Perspectives free essay sample

They are used for numerous products, in addition to serving as the worlds primary fuel source. The processes and systems involved in producing and distributing oil and gas are highly complex, capital-intensive and require state-of-the-art technology. Though efforts are being made to develop alternative sources of energy the world over, Oil and Gas will no doubt remain the largest fuel in the international energy market for some time and demand for the resources will continually create transactions and the attendant disputes. We all know that big business means big problems! The focus of this paper is to highlight the types of disputes which arise in the Oil and Gas industry, the type of Dispute Settlement/Resolution mechanisms available for resolving such disputes, issues of jurisdiction vis a vis private international law, consideration of the enabling instruments and laws and a practice guide to commencing/defending oil and gas related suits and finally a consideration of the Petroleum Industry Bill. We will write a custom essay sample on Settlement of Oil and Gas Disputes: Domestic and International Perspectives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. TYPES OF DISPUTES IN THE OIL AND GAS INDUSTRY. Disputes in the oil and gas sector the world over can span a range of subject matter, involving diverse parties. Some of these areas of disputes are outlined as follows: | * International and Local Maritime Boundary Disputes: With the increased demand for oil and gas and the uncertainty enshrouding oil prices in recent years, there has been a marked increase in disputes between Countries and also between states within Countries involving issues of territorial rights and resource ownership. An example of a local maritime boundary dispute is that in Attorney-General Rivers State v. Attorney-General, Akwa Ibom State amp; Anor (2011) LPELR-SC. 27/2010, (2011) 8 NWLR (1248) 31. The case involved a dispute between the governments of Rivers State and Akwa Ibom State respectively over the allocation of 172 offshore oil wells within the sea boundary shared by both states. The parties had earlier in accordance with a Political Solution, in a meeting attended by the two states and the Federal Government, reached an agreement which was put down into writing and dated 31st October, 2006, that the two states would share the revenue accruing from the 172 oil wells at an even proportion of 50% each i. e. 86 oil wells to each party. However, in 2008 the Nigeria Boundaries Commission (NBC) and Revenue Mobilisation Allocation and Fiscal Commission (RMAFC) on behalf of the Federal Government, unilaterally allocated all the oil wells to Akwa Ibom in line with a Historical Solution which had been a form of solution proposed in an earlier action in Court (AG Federation V. AG Abia (2002) 6 NWLR (Pt 764) 542) but which was however not granted as a form of resolution by the Supreme Court. It was on the basis of the action taken by NBC and RMAFC that Rivers State brought an action before the Supreme Court. The basis of the decision of the Supreme Court which was in favour of Rivers State was the principle of estoppel and other principles of law of Contract which were heavily relied upon in the lead judgment. | | * Disputes arising from State acts:| | The Government i. e. National Government grants concessions or licenses to local and foreign investors to conduct oil and gas exploration and production. However, with the recent surge in oil prices, disputes have arisen as government introduces measures such as expropriation and nationalisation, in order to gain some windfall from spikes in the market. Disputes also arise from implementation of government’s rights or policies under licences granted to oil companies or contracts signed with companies. An example of the latter form of dispute is the case of Nigerian National Petroleum Corporation V. Famfa Oil Limited amp; Anor (2009) LPELR-SC. 178/2008; (2009) 12 NWLR (Pt. 1156) 462 where the Federal Government of Nigeria exercised its right to â€Å"back in† and re-acquire participating interest in an Oil Mining Lease granted to an indigenous Oil and Gas Company. See also The Federal Government of Nigeria amp; Ors V. Zebra Energy Limited (2002) LPELR-SC. 268/2001; (2002) 18 NWLR (Pt. 798) 162. | | * Disputes arising from agreements: Disputes commonly crop up between suppliers and distributors in the downstream market when parties are in disagreement over the quantity and the price at which products are to be supplied. A notable example in the international scene include the dispute between Russia and Ukraine on the issue of gas supply between these 2 countries. A local example is the case of Nigerian National Petroleum Corporation V. Klifco Nigeria Limited (2011) LPELR-SC. 33/2003; (2011)10 NWLR (Pt. 1255) 209, which involved a gas supply contract between the NNPC and an indigenous Nigerian company. * Disputes arising from Constitutional/Statutory interpretation:| Disputes also arise following Governments’ attempt to implement laws, regulations and policies in the sector. A. G Federation V. A. G Abia (No 2) 2002 6 NWLR (Pt. 764) 542; Attorney-General Rivers State V. Attorney-General, Akwa Ibom State amp; Anor (supra); NNPC v. Famfa (supra). * Disputes arising from damages cause by oil exploration activities/compensation issues: Incidences of oil spillage and pollution are common with oil exploration activities all over the world. These forms of dispute arise majorly between local host communities/states and or individuals and National/Multinational oil and gas companies where exploration activities take place or where oil and gas pipelines run through. Various local examples include the cases of The Shell Petroleum Development Company Of Nigeria Limited V. Abel Isaiah amp; Ors (2001) LPELR-SC. 75/1997; (2001) 9 NWLR (Pt. 723) 173; SPDC v. Maxon (2001) 9 NWLR (Pt. 719) 541. 2. PARTIES As can be seen from the cases earlier cited, usually these disputes are between:- a. States- A. G Federation v. A. G Abia (No 2) (supra)Attorney-General Rivers State v. Attorney-General, Akwa Ibom State amp; Anor (supra). b. Government and Investors- NNPC v. Famfa (supra), IPCO v. NNPC (FHC/L/CS/1060/2004) c. Host communities and Investors- Nigerian AGIP Oil Ltd v. Kemmer (2001) 8 NWLR (Pt. 716) 511. d. Employer and Employees- Idoniboye Obu v. NNPC (2003) 2 NWLR (Pt. 05) 589; Chukwumah v. Shell (1993) 4 NWLR (Pt. 289) 513. 3. TYPES OF DISPUTE SETTLEMENT MECHANISMS There are a few well known classifications or types of settlements mechanisms employed in the settlement of oil and gas disputes. However, these classifications are more of descriptive references as opposed to defining what form of settlement of dispute is possible or available, parties can create their own dispute resolution mechanisms based on their knowledge and creativity-in fact in America today, they now talk of â€Å"expert determination†. Having stated the above, Litigation and Arbitration are probably the most well known or the traditional settlement mechanisms employed in settlement of oil and gas disputes however others include ADR mechanisms like Negotiation, Conciliation, Mediation and Mini-trial. However the type of dispute settlement mechanism adopted in each case would depend largely on the nature of the dispute or even the parties involved. A. Litigation Litigation can perhaps be called one of the two (2) traditional and, should I say, major methods of dispute resolution in the oil and gas industry. Parties often resort to litigation where the contract does not provide for a specific mode of dispute resolution. In other instances, litigation represents the most realistic and feasible option available to the disputants. However it can be expensive, time consuming, technical, unduly cumbersome. Be that as it may, litigation in Court is sometimes the only realistic option open to parties. For example: a. Jurisdiction disputes b. Injunctive claims c. Where there is no defence to the claim i. e summary judgment. d. Where the arbitral process is being challenged: IPCO v. NNPC (supra) B. Arbitration This is the other traditional and major method of dispute resolution. Infact when disputes arise in respect of contracts with foreign investors/parties; there is now an increasing tendency to refer such disputes to resolution through International Commercial Arbitration and particularly to International Arbitration centres all over the world. Arbitration is a binding dispute resolution technique involving both the parties and their lawyers playing an active role. Usually, the arbitration technique is selected at the time the contract or relationship is created and is accomplished prior to the dispute, by an arbitration clause included in the contract, or by a separate agreement between the parties also prior to the existence of a dispute. The parties typically play a major role in selecting their arbitrator who acts as the neutral decision-maker. This process allows parties to select persons who possess the requisite knowledge and experience on the subject matter of the dispute. Since arbitration is party-driven, the parties also have the flexibility to define the procedures that will be followed, such as discovery of documents, submissions and the presentation of evidence, e. t. c. Arbitration, when compared to litigation, is usually generally faster, less expensive, confidential, and enables the decision-maker to focus on the details of the dispute while taking into account the customs and practices of the industry. Arbitration remains more attractive choice in oil and gas contracts especially in agreements involving foreign companies as parties are usually wary of submitting to the jurisdiction of the other party. C. Negotiation Lawyers routinely negotiate some or all aspects of their clients disputes. When a dispute arises the lawyer often becomes the key actor in the negotiation process with their client at the periphery. The tendency is often to turn it over to the lawyers once it is apparent the matter cannot be resolved through ordinary business channels. The lawyers then attempt to hammer out a settlement within the general confines of their clients authority. D. Mediation and Conciliation Mediation and conciliation are quite similar and are frequently used interchangeably. Mediation is perhaps the most popular form of non-decisional dispute resolution. The disputing parties are the active participants in mediation. Depending upon the selected process, the parties lawyers may, or may not, be present during the mediation. The process employs a neutral party, the mediator, who may be an attorney or some other specially trained or experienced person. Unlike arbitration, the mediator has no decision-making role and cannot impose a solution on the parties. Instead, the mediator serves as a facilitator for the parties, enabling them to conduct open communication regarding their interests, concerns, and options for resolving their dispute. The parties work out their own settlement agreement which they can make binding or non-binding. Party satisfaction in the mediation process can be quite high. The process allows the parties to vent their anger, feelings, hostilities, and fears in a controlled process. The parties are permitted to work through all aspects of their dispute which typically means any resulting settlement agreement will enjoy a high level of compliance. Parties typically find the mediation process more manageable because they can control the time and money that is spent pursuing mediation. The primary costs are the mediators hourly fee and the time required of the parties to prepare for and participate in the mediation. The process is private, and the parties can agree to whatever level of confidentiality they desire. The net effect tends to strengthen relationships that would otherwise be irretrievably damaged by the litigation process. It must be noted though that the Arbitration and Conciliation Act is silent on Mediation. E. Minitrial The minitrial is often used in disputes between corporations. It involves the presentation (a â€Å"hearing†) of an abbreviated version of each partys case to a panel consisting of a senior executive officer for each disputant and a neutral advisor. It is a private process before the neutral third party which requires the active participation of the senior executives. The goal is to provide the executives with an opportunity to hear the best case each side has to offer while providing the information, and the environment, to try and negotiate a resolution of the dispute. This ADR process which is non-binding (unless agreed otherwise) assists the parties to a dispute to assess and gain a better understanding of the issues in dispute between themselves. Usually it involves a short presentation by the in-house lawyer of each party. The â€Å"disputants† literally become the â€Å"jury†. The executives for each party must be present throughout the proceedings so that they can personally hear each party’s case. During the proceedings, the Lawyers representing each party may present documentary exhibits and affidavits however sworn testimony is not taken. The rules of evidence are relaxed. After all sides have given their summary presentation, the executives meet to engage in negotiations to try and settle the dispute. If they are unable to resolve the dispute, they may receive a written non-binding opinion from the third party neutral advisor regarding the neutrals assessment of the case and likely outcome at trial. With this additional information, the executives may choose to meet again in an attempt to negotiate a settlement. Sometimes if at this stage the executives are unable to resolve the dispute they may then agree to allow the third party neutral advisor to issue a binding decision. Regardless of the precise process followed, settlement of disputes by mini-trial is often effectively accomplished because the parties with decision-making authorities are actively involved in the process. This process has enjoyed some considerable success in the United States. 4. ENABLING INSTRUMENTS, LAWS AND RULES There is no doubt that the laws and regulations in the oil and gas sector are quite expansive dealing with the various segments and divisions in the sector. However this paper would mention a few as examples which have more repeatedly come into view in oil and gas disputes. * CONSTITUTION OF THE FEDERAL REPUBLIC OF NIGERIA 1999 (AS AMENDED) Section 44 (3) of the 1999 Constitution (as amended) provides as follows:- Notwithstanding the foregoing provisions of this sections, the entire property in and control of all minerals, mineral oils and natural gas in, under or upon any land in Nigeria or in, under or upon the territorial waters and the Exclusive Economic Zone of Nigeria shall vest in the Government of the Federation and shall be managed in such manner as may be prescribed the National Assembly. In A. G Federation V. A. G Abia (No 2) 2002 6 NWLR (Pt. 764) 542 (the celebrated â€Å"resource control† case) the Supreme Court confirmed the Federal Government’s ownership of oil and gas in Nigeria when it held as follows: The Federal Government alone and not the littoral States can lawfully exercise legislature, executive and judicial powers over the maritime belt or territorial waters, and sovereign rights over the Exclusive Economic Zone subject to universally recognised rights. The import of the above decision is that no State Government, person or group of persons can exercise any sovereign right, claim, ownership or control over oil and gas resources within, upon, or lying under all land including the seabed, subsoil and territorial waters of Nigeria, its continental shelf or Exclusive Economic Zone. Meanwhile Section 251(1),(n) of the Constitution confers exclusive jurisdiction to the Federal High Court to the exclusion of every other Court in civil causes and matters relating to mines and minerals including oil fields, oil mining, geological surveys and natural gas. Specifically the section provides as follows: (n) mines and minerals (including oil fields, oil mining, geological surveys and natural gas) See the cases of oil spillage: Shell Petroleum Development Company Ltd v. Isaiah (2001) 11 NWLR (Pt. 723) 173; SPDC V. Maxon (supra). * PETROLEUM ACT, CAP P10 LFN 2004 Section 1 of the Petroleum Act also vests the entire ownership of all petroleum in, under or upon any lands in the Federal Government of Nigeria. Specifically, the section provides as follows: (1) The entire ownership and control of all petroleum in under or upon any lands to which this section applies shall be vested in the State. (2) This section applies to all land (including land covered by water) which- (a) Is in Nigeria; or (b) Is under the territorial waters of Nigeria; or (c) forms part of the continental shelfs; or (d) forms part of the Exclusive Economic Zone of Nigeria. Section 11 of the Petroleum Act, provides for the applicable law relating to arbitration where parties to such arbitration have either or not agreed on an appropriate State where the dispute or question shall be settled. The Section specifically provides:- (1) Where by any provision of this Act or any regulations made thereunder a question or dispute shall be settled in accordance with the law relating to arbitration in the appropriate State and the provision shall be treated as a submission to arbitration for the purposes of that law. 2) In this section â€Å"the appropriate State† means the State agreed by all parties to a question or dispute to be appropriate in the circumstances or, if there is no such agreement, the Federal Capital Territory, Abuja. * NIGERIAN NATIONAL PETROLEUM ACT CAP N123 LFN 2004 Section 12 of the NNPC Act provides limitation of time within which to commence an action against the Corporation and further makes it mandatory for any intending litigant to serve a notice of intention to take legal proceedings against the Corporation before such proceedings can be instituted in the Courts. The Section provides as follows:- 2. (1)  Ã‚  Ã‚  Notwithstanding anything in any other enactment, no suit against the Corporation, a member of the Board or any employee of the Corporation for any act done in pursuance or execution of any enactment or law, or of any public duties or authority, or in respect of any alleged neglect or default in the execution of such enactment or law, duties or authority, shall lie or be instituted in any court unless it is commenced within twelve months next after the act, neglect or default complained of or, in the case of a continuance of damage or injury, within twelve months next after the ceasing thereof. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No suit shall be commenced against the Corporation before the expiration of a period of one month after written notice of intention to commence the suit shall have been served u pon the Corporation by the intending plaintiff or his agent; and the notice shall clearly and explicitly state the cause of action, the particulars of the claim, the name and place of abode of the intending plaintiff and the relief which he claims. The Courts have recognized the limitation and mandatory condition precedent imposed by this section and have given effect to the provisions of this Act in several cases. The Supreme Court in the case of Eboigbe V. NNPC (1994) 5 NWLR (Pt. 347) 649 at 659 -660 held that the provisions impose a limitation of time upon existing right of action, and therefore are statutory provisions having the same effect as a statute of limitation. In the case of PETER V. NNPC (2010) 8 NWLR (PT. 195) @ P 192 PARAS G-H the sole issue before the Court of Appeal was whether the appellant’s suit which was commenced without serving a notice of intention to commence legal proceeding was competent. The Court held that Exhibit P1 (the letter in issue) substantially complied with the requirement of a pre-action notice as provided under S. 12 (2) of the NNPC Act: Section 14 of the NNPC Act further provides that no property of the Corporation can be attached in satisfaction or execution of any judgment. 4. In any action or suit against the Corporation no execution or attachment or process in the nature thereof shall be issued against the Corporation but any sums of money which may, by the judgment of the court, be awarded against the Corporation shall, subject to any directions given by the court where notice of appeal has been given by the Corporation, be paid from the general reserve fund of the Corporation. * FEDERAL HIGH COURT ACT CAP F12 LFN 2004 Section 7 (1) (q) of the Federal High Court Act also confers original jurisdiction, to the exclusion of any other Courts, on the Federal High Court to try causes and matters connected or pertaining to:- (q) mines and minerals, including oil fields oil mining, geological surveys and natural gas See Maxon’s case (supra); Isaiah’s case (supra) * ALLOCATION OF REVENUE (ABOLITION OF DICHOTOMY IN THE PRINCIPLE OF DERIVATION) ACT CAP A27 LFN 2004. The Act ameliorated the effects of the ‘Resource Control Case’ of A. G Federation v. A. G Abia (supra). It dealt with the â€Å"Principle of Derivation’ in the sharing of oil revenues. It abrogated the dichotomy between oil and gas resources derived onshore and those derived offshore. * DEEP OFFSHORE AND INLAND BASIN PRODUCTION SHARING CONTRACTS ACT CAP D3 LFN 2004 The Act deals with Production Sharing contracts in the deep offshore, their terms and duration-aggregate of 10 years. See Sapetrol’s Case (supra). * TERRITORIAL WATERS ACT CAP T5 LFN 2004 S 3(1) of the Act places a restriction on trial of persons other than Nigerian citizens for offences committed on the open sea within the territorial waters of Nigeria unless the Honourable Attorney General of the Federation issues a certificate signifying his consent, prior to the trial. See the case of A. G Federation v. A. G Abia (No. 2) (supra) at 585 particularly on definitions. * OIL PIPELINE ACT CAP O7 LFN 2004 Section 19 of the Act covers issues of compensation where a local community is involved; it confers jurisdiction such matters on State High Courts or Magistrate Courts. See Nigerian Agip Oil Company Ltd v. Kemmer (2001)8 NWLR (Pt. 716) 511. * NIGERIAN OIL AND GAS INDUSTRY CONTENT DEVELOPMENT ACT 2010. The bill was signed into an Act on the 22nd day of April 2010; its major aim is the Nigerianisation of the oil and gas industry. The Act is to facilitate the following objectives:- -Create jobs; -Transfer of technology; -Giving Nigerian contractors a ‘let in’ when oil and gas contracts are to be issued; -Indeed for certain types of work only Nigerians are to be considered; and -It creates new criminal offences with penal sanctions. Arbitration – Relevant Enabling Laws/Rules . Arbitration and Conciliation Act Cap A18 Laws of the Federation of Nigeria 2004: This is the main Arbitration statute in the country. It provides for both domestic arbitration and international arbitration, not forgetting conciliation as well. The Convention for the Recognition and Enforcement of Foreign Awards 1958, a. k. a. â€Å"The New York Convention 1958† was adopted and incorporated as the 2nd Schedule to the Act while the Arbitration Rules in the 1st Schedule to the Act is a reproduction of the UNCITRAL Arbitration Rules. Part I of the Act deals with domestic Arbitration, Part II covers conciliation (it is noteworthy that the Act is silent on ‘mediation’), while Part III deals with the provisions relating to International Commercial Arbitration and Conciliation (again silent on ‘mediation’). b. UNCITRAL Arbitral Rules: As with the New York Convention 1958, the UNICTRAL Arbitration Rules are also set out in the Arbitration Rules in the Arbitration and Conciliation Act – 1st Schedule. They are Rules which were put in place by the United Nations Commission on International Trade Law (UNCITRAL) and adopted by the UN General Assembly in 1976. Its aim was to put in place simple rules governing international commercial arbitration acceptable to countries having different legal, social and economic systems. As earlier stated, our Arbitration and Conciliation Act is largely based on the UNCITRAL Model Law and UNCITRAL Arbitration Rules. c. ICC Arbitration Rules: The ICC Arbitration Rules are commonly provided for in international contracts. They emanate from International Chambers of Commerce (ICC) in Paris, France. d. Convention for the Recognition and Enforcement of Foreign Arbitral Awards 1958: This is usually called â€Å"the New York Convention 1958†. Nigeria ratified the convention on 17th March 1970 and it has in fact been made expressly applicable in Nigeria under Section 54 of the Arbitration and Conciliation Act. As earlier stated, it has been set out in the 2nd Schedule of the Act. e. Hague Convention on the Peaceful Settlement of Disputes 1899: The Hague Convention created the Permanent Court of Arbitration (PCA) at the Hague primarily for the settlement of inter-state disputes by way of arbitration. As expected each contracting state is entitled to nominate jurists (4) who are versed in international law. The PCA has its Rules of Arbitration and Conciliation and the UNCITRAL Rules serves as a basis for the PCA’s Optional Rules for Arbitration in disputes between two states. f. Convention on the Settlement of Investment Disputes (ICSID) 1965 Rules: This is one of the World Bank Institutions dealing with the disputes arising from investments. Nigeria is one of the states which ratified this convention. It however has a limited scope of jurisdiction both as to eligible parties and subject matter as one of the parties to the dispute must be a contracting state and the dispute must have arisen out of an investment. It is also a requirement that the parties must have agreed in writing to submit the dispute to the ISCID. It is interesting to note that the Nigerian Investment Promotion Council Act provides for the application of ICSID Rules in the arbitration of investment disputes. g. The London Court of International Arbitration (LCIA) Rules: The LCIA as apparent from the name is based in London, United Kingdom. It functions similarly to other arbitration institutions with its own. There are still many other Arbitration institutions with their own rules but this paper will allow only mention of the above few. 4. Litigation – Issues to Consider: Generally litigation as earlier stated is most often resorted to by parties whenever a dispute arises and this is particularly so even in the oil and gas sector. Reasons generally given for resorting to the litigation process include: * Multiplicity of disputes (multiplicity of disputes) arising from a transaction; * Issue for resolution is purely a legal issue; * Where a party is seeking for the immediate enforcement of a right; * Where the need to compel a party might arise; * When assessment of evidence is crucial. Consequently in dealing with the settlement of disputes, certain issues ought to be taken into consideration. Largely what operates in other sectors also applies to the Oil and Gas Sector. a) Questions to ask: 1. Issues of Law or Fact: Does the precise issue involve an issue of law or fact? If the facts are not in dispute, can the issue be resolved by an application of legal principles? For dispute resolution purposes, if one or more of the issues are solely one of law, some sort of summary procedure, should be available to resolve purely legal issues. If there are issues of fact that needs to be resolved, the second analytical test should be applied. 2. Technical or Non-Technical Issues of Fact: If the dispute concerns non-technical issues of fact there may be no need for expert testimony concerning whether, for example, the lessee told the lessor that significant drainage of the leased property was occurring. Such veracity issues may be best resolved by having each party testify about what they said or were told by the other party. However, if the issue is whether, in fact, significant drainage is occurring, or whether a prudent operator would take action to drill a well to protect against drainage, these issues present technical issues of fact. Typically these issues are resolved with the benefit of expert testimony. These are also situations where veracity of the expert is typically not the issue; instead the focus will be on the method by which the expert arrived at their conclusion. These situations may be better suited for a written report instead of oral testimony. 3. Low-Cost or High-Cost Issues: The financial impact of the dispute will often be the determinative factor that defines the appropriate dispute resolution technique. It is difficult to justify $100,000 worth of process to resolve a $10,000 dispute. Therefore, an effort must be made to value disputes so they can be dealt with in a procedurally efficient manner. b. Mode of Commencement of Actions: (i) Writ of Summons; (ii) Originating Summons; (iii) Originating Motions; and (iv) Petition. Obviously the most frequently used modes of commencing action would be by way of Writ of Summons and Originating Summons; Originating Motions are more often than not used in actions for prerogative orders such as certiorari, mandamus, prohibition and habeas corpus or where a statute provides for a right but does not specify the means by which the application may be brought. All these are provided for under the Rules of Court or enabling statutes. For example see: * Order 3 (1) of the Federal High Court (Civil Procedure) Rules 2009. * Order 1 (1) of the High Court of the Federal Capital Territory (Civil Procedure) Rules 2004 The tendency usually is for lawyers to raise objections particularly if, for example, a contentious action is brought by way of Originating Summons but as we all know from practice; the attitude of the court is usually to simply order pleadings when such arises. Consequently the failure to commence the action in the manner specified under the Rules or by statute would not necessarily be fatal as the trend of the courts now is to have matters determined on their merits and not on technicalities. In a not too dissimilar situation, the Supreme Court in Famfa V. Attorney General of the Federation (2003) 18 NWLR (Pt. 852) 453 encouraged non-adherence to technicalities. c. Issues that can arise (Jurisdictional Issues): There is the general misconception that the Government, that is to say, the Government lawyer is always defending an action. But that is not usually so. In fact there are numerous times when Government is, indeed, the plaintiff seeking the enforcement of certain rights, duties or obligations. Now jurisdiction is the cornerstone of all litigation and denotes the court’s power or authority to determine a matter/suit. On the issue of when the court can assume jurisdiction, the Supreme Court in Attorney General (Kwara) V. Olawale (1993) 1 NWLR (pt. 272) 645 at 674 held that it is where: (a) the person bringing the action is properly before the court; and (b) the subject matter of the action is properly before the court. And these are only properly before the court when by statute or inherent jurisdiction, the court can exercise jurisdiction over the parties. See also: Egbue V. Araka (1988) 3 NWLR (pt. 84) 598 at 609, para D. Similarly in the locus classicus case of Madukolu V. Nkemdili (1962) 2 SCNLR 341 and which was followed in Ibeanu V. Ogbeide (1994) 7 NWLR (pt. 359) 701 at 708, it was held that: the jurisdiction of court is the definitive prerequisite before the court can be seized of any cause or matter, i. e. the authority which the court has to decide the matters that are being litigated before it. It encompasses the constitutional, statutory and conventional basis for exercise of a court’s jurisdiction within a prescribed geographical area of territory. There are numerous jurisdictional issues that could arise and which Counsel ought to look out for and some are the following: (i) Issue of Locus Standi of the Plaintiff/Claimant: This has been defined as the right of be heard before a court of law; the legal capacity to institute an action; if a person has no legal capacity to do so, the court would have no jurisdiction to entertain his claims. See: Thomas V. Olufosoye (1986) 1 NWLR (Pt. 18) 669, Madukolu V. Nkemdilim (supra). It must be noted as a matter of law that the Honourable Attorney General of the Federation has the locus standi to commence and defend actions for and on behalf of the Government. (ii) Issue of Reasonable Cause of Action: This is the factual situation which if substantiated would entitle the plaintiff to a remedy against the defendant. It must be apparent from the pleadings, the wrongful act of the defendant which would give him the right to sue. See:Savage V. Uwechia (1972) 3 SC 214 at 224; Afolayan V. Ogunrinde (1990) 1 NSCC Vol. 21 (pt 1) 219 at 227. (iii) Territorial Jurisdiction/Venue: Territorial jurisdiction of a trial court is very relevant for the validity of any proceedings before the court. See: Madukolu V. Nkemdilim (supra). Where the issue of venue is an intra state issue, the Chief Judge can transfer the matter to the proper venue within the state. See the Rules of Court. But where it is outside the state, any decision reached would be a nullity as parties cannot even by agreement confer jurisdiction on a court. It should also be remembered that while matters outside the jurisdiction of the Federal High Court can be transferred to the State High Courts the reverse is not the case. See: Okoye v. Nigerian Construction and Furniture Co. Ltd (1991) 7 SCNJ Pt. 2 p. 365. In CGG (Nig. ) Ltd. V. Asaagbara (2001) 1 NWLR (pt. 693) 155 at 164, it was held that in matters â€Å"connected with or pertaining to† mines, geological surveys and natural gas, it was for the Federal High Court that had jurisdiction. This is in any case clearly stated in Section 251(1)(n) of the Constitution of the Federal Republic of Nigeria 1999. See also: Isaiah’s case (supra), Maxon’s case (supra) (iv) Immunities: The Public Officers (Protection) Act, CAP P41 LFN 2004 (POPA) – In Zebra Oil V. FGN (supra) it was held that POPA does not apply to cases of contract. (v) Limitation of Statutes: In Elabanjo V. Dawodu (2006) 2 All NWLR 116 at 123, it was held that where an action is statute barred, it is not an ordinary point of law under the rules of court. It is fundamental and goes to the jurisdiction of the court and therefore can be raised at any time even without filing a defence. Section 61 of the Limitation Act CAP 522, LFN 1990 would apply to Oil and Gas contracts. Section 12(1) of the Nigerian National Petroleum Corporation (NNPC) Act Cap N123 LFN 2004 provides thus: Notwithstanding anything in any other enactment, no suit against the Corporation, a member of the Board or any employees of the Corporation for any act done in pursuance or execution of any enactment or law , or of any public duties or authority, or in respect of any alleged neglect or default in the execution of such enactment or law, duties or authority, shall lie or e instituted in any court unless it is commenced within twelve months next after the act, neglect or default complained of or, in the case of a continuance or damage or injury, within twelve months next after the ceasing thereof. (vi) Pre-Action Notices: NNPC Act Section 12(2) requires an aggrieved party to issue to the NNPC a notice of intention to commence a suit setting out his/her grievances, i. e. cause of action etc and th is must be done at least one month before the institution of any action. * Failure to issue this statutory and mandatory notice renders the action/suit incompetent and liable to be struck out. See NNPC V. Tijani (2006) 17 NWLR (Pt. 1007) 29. * Non-compliance is an irregularity which can be waived. * In addition failure to plead it can amount to a waiver. 5. Arbitration: (i)Time Bar Clauses: These can usually be found in the arbitration agreement. Sometimes the arbitration agreement would provide for steps to be taken within a specified time if a party intends to go to arbitration. Once the time lapses, it effectively bars the party from taking such step. (ii)Validity of Agreement to Arbitrate: The agreement to arbitrate must be properly drafted. The words by which the reference is made must be clear and precise – e. g. â€Å"All disputes, difference or claims arising out of or in connection with or in relation to the contract shall be referred to a single arbitrator. † (iii)Scope of Agreement: Does the scope of the agreement cover the dispute? Parties must always ensure that any dispute submitted to arbitration is within the scope of the agreement to arbitrate and this is closely linked with (ii) above. (iv) Conditions Precedent: Any Scott v. Avery clauses? It typically provides that no action may be taken until arbitration has been concluded and an award made. See Obembe V. Wemabod Estates Ltd (1977) 5 SC 129. (v)Remedies: Various remedies are available in arbitral proceedings such as: 1. An award for payment of money 2. Order of specific performance 3. Order of interim or perpetual injunction (only knotty issue is with the problem of enforcement when a party may require the intervention of court) 4. Declaratory order 5. An award of interest 6. Costs. Noteworthy that the Act does not expressly provide for these reliefs but resort is had to common law. (vi)Subject matter of Arbitration: An arbitrator must not exceed the scope of his mandate/authority. If he does, he can be challenged. Where the arbitral tribunal has no jurisdiction, it may be raised no later than the time the points of defence are being submitted. See S. 12(3) of Arbitration and Conciliation Act. (vii) Applicable Laws: It is imperative for the arbitration clause/agreement to specify the law which would govern the contract, i. e. the law which would apply to the substantive issue. A conflict of law issue may arise in an international arbitration where parties fail to choose the law which would govern their contract. With respect to procedural law, the general rule is that unless parties agree otherwise, the arbitral procedure would be governed by the law of the place of arbitration. See: S. 52(2) (viii) of Arbitration and Conciliation Act with respect to international arbitrators and its effect on the recognition and enforcement of an Award. (viii) Statute Bar: It is noteworthy that S. 61 of the Limitation Law CAP 522, LFN 1990 provides that the Act and any other limitation enactment shall apply to arbitration as they apply to actions in Court. See also S. 2(1) NNPC Act. (ix) Pre and Post award issues: New Developments: (1) Pre-Award :- Recent developments in New York law now enable parties to arbitration proceedings sited outside the US to seek the assistance of New York in aid of these proceedings. For example S 7502 (2) New York Civil Practice Law and Rules (CPLR) (amended in 2005 to cover International Arbitration)- a) allows New York courts to issue provisional remedies such as preliminary injunctions or orders of attachment in aid of an arbitration in another country, i. e jurisdiction over properties. See: Erber v. Catalyst Trading LLC 754 NYS 2d 885 (1st Dept 2003); American Home Assurance v Starr Technical Risks 11 MISC 3d 1051 (A) 2006. b) addresses obtaining assistance at conclusion of arbitration process in form of location and attachment of assets to satisfy an award. It permits a New York court with jurisdiction over a person/entity holding a losing party’s perhaps assets (e. g. a bank) to order that person/entity to transfer such assets to New York for purposes of satisfying the arbitration debt i. e jurisdiction over persons. Thus whether or not it is subject to the New York Convention, you can seek assistance from a New York court for example:- 1. To preserve the status quo 2. To attach assets to prevent dissipation before award. (2) Post award enforcement:- Once an award has been recognised by a New York court through the UN Convention on the Recognition and Enforcement of Foreign Arbitral Awards 1958 (New York Convention) or otherwise, the prevailing party can use all the post-judgment remedies available to execute the judgment similar to those resulting from a court judgment. For example: * Restricting debtors from transferring assets; * Obtaining lien against Debtors assets and executing against the assets. See: Article 52 of the CPLR (Section 5225 (b)) Koehler v. Bank of Bermuda Ltd 12 NY 3d 533 (2009). 5. CONFLICT OF LAW ISSUES. (Also known as private international law) This usually applies where a dispute has some â€Å"foreign† element e. g where the contract is between parties located in different countries. It is a set of rules which determines the legal system and the jurisdiction which applies in the determination of a ispute. * There are three (3) branches of conflict of law, namely:- (a) Jurisdiction- whether the Court has the authority/power to resolve a matter/dispute. (b) Choice of law- which law will be applied to resolve the dispute. (c) Foreign judgments- recognizing and enforcing a judgment from an external forum within the jurisdiction of the adjudicating forum. It basically deals with the disparity between the laws. * Thus, Iss ues that usually arise in a conflict of law situation are:- 1. The Court must decide whether it has jurisdiction or not and if it is the appropriate venue. 2. Characterisation of the cause of action into its component legal categories. 3. Each legal category has one or more choice of law rules to determine the competing law to be applied in each case. 4. Then the law must be proved and applied to reach judgment in the forum Court. 5. Enforcement of judgment by the successful party and this involves cross-border recognition of the judgment. Choice Of Law Rules * Courts faced with the issue adopt the following process namely; a) The Court will apply the law of the forum to all procedural matters; and (b) It considers the factors that connect/link the legal issues to the laws of potentially relevant statutes and applies the law that has the greatest connection. Example: * The law of nationality will define legal status and capacity; * The law of the state in which the lands situated will be applied to determine all questions of title; and * The law of the place where the transaction physically takes place or the occurrence that gave rise to litigation will often be the controlling law selected. It is instructive to note that many contracts/agreements now include a jurisdiction clause specifying the party’s choice of venue in case litigation arises. These contracts also contain choice of law which the Court or arbitral tribunal should apply in each case. Usually when a court is to apply foreign law, it is proved by foreign law experts, as the Courts have no expertise in the law of foreign Countries. It is like evidence. In the search for harmonization and recognizing the general need for an international law of contracts, many nations have ratified the Vienna Convention on the International Sale of Goods 1980. It should however be noted that the Convention only applies to commercial goods and products, it does not apply to services. Generally, Nigerian courts give effect to provisions of any choice of jurisdiction clause included in a contract between the parties and will ordinarily uphold them on the basis that parties are to be held to the bargain which they have entered. But this rule is not inflexible as Nigerian courts have discretion to decline to give effect to a choice of jurisdiction clause. If for instance a claimants claim is statute barred under the law of the foreign jurisdictions court, the Nigerian court can refuse to enforce a foreign jurisdiction clause and allow the Claimant to bring an action in a Nigerian court. In should be noted also that, where a party to a contract containing an arbitration clause has filed an action in court, the court assumes jurisdiction over the matter despite the arbitration clause, if the opposing party takes any step in the matter without raising the jurisdictional point. However the Arbitration and Conciliation Act only applies to commercial matters, and a long line of court decisions have held that where there is no dispute e. g. an uncontested or admitted claim for a liquidated amount, a court can assume jurisdiction, even where an arbitration clause is contained in the agreement of the parties. (7) Petroleum Industry Bill The Petroleum Industry Bill proposes unparallel reforms in the oil and gas sector. It is supposed to be the single legal instrument binding all upstream and downstream sector activity. It establishes: * The National Petroleum Commission: Section 4 * The Nigerian Petroleum Inspectorate: Section 27 * The National Petroleum Products Regulatory Authority: Section 62 * The National Petroleum Assets Management Agency: Section 94 * The National Oil Company (Nigerian National Petroleum Company Ltd): Section 172 * The Petroleum Technology Development Fund: Section 145 * The Petroleum Producing Host Communities Fund: Section 168 (NB: The names of these institutions have suffered changes in various drafts of the Bill) Consequently, at least 15 existing legislations are proposed to be repealed when the Bill is enacted into law. The Bill deals with the legal status, leadership, and staffing requirements, reporting relationships, powers and functions of each of these institutions. The Minister has wide powers including to grant petroleum prospecting and petroleum mining licences to winning bidders in an open and competitive bid round and to NNPC (the National Oil Company) where it has conducted a similar open and transparent bid process for selecting contractors. This implies that they will both serve as concessionaires. It must be noted that the proposed Bill confers wide arbitration powers on the regulatory agencies including conferring them with roles as Arbitrators in disputes. Areas of concern include that the Bill requires existing licensee and lessees to re-apply for new petroleum mining lesses in respect of only areas which for example have significant gas discovery e. t. c. All other areas including gas discoveries of over 30 years must be relinquished within a year after the Bill is enacted. The committee recommendations also include the retention of provisions similar to the existing Section 12 of the NNPC Act with respect to the National Oil Company, etc. On the whole, it is still work in progress and a number of the proposed sections are being tinkered with as evidenced by the Senate Committee’s Recommendations. Consequently it would be difficult to even venture into any deeper scrutinizing of the sections including those dealing with litigation and arbitral proceedings as the sections of the proposed Bill might possibly be amended or deleted as can be seen from the Committee’s recommendations. 8) Conclusion In conclusion, there is no doubt that litigation in both the domestic and International courts, as well as local and international arbitration, will continue to be the most favoured option for the settlement of disputes in the oil and gas sector. This is even more so, where the proposed PIB is given the force of law. It may well be that ADR methods c onsidered would also steadily have an increasing role to play.

Free Essays on I Wish I Could Let You Know

Free Essays on I Wish I Could Let You Know i wish i could let you know how much i love u so to share these feeling with u so u can say u love me to but i cant as u can see for u do not belong to me someone else caresses u they do the things i long to do so i wish i may i wish i might be the one u hold tonight...

Learn German Sentence Structure

Learn German Sentence Structure Knowing when to use the dative and accusative in a German sentence is a major hurdle for many students. Equally as important is the sentence structure when using the accusative and dative cases. Compared to English, there are more options, depending on your word choice. For instance, Im giving the mouse to the cat translates to Ich gebe die Maus zur Katze. (Maus is in the accusative, Katze is in the dative.) If you struggle with remembering which prepositions are dative or accusative, heres some good news. In some cases, like this one, you can omit the preposition altogether and still clearly express the intention of the sentence by using proper noun cases and word order.   German Sentence Structure Without the preposition zur (zu der), you would write the sentence as follows:Ich gebe der Katze die Maus. (Katze is dative, Maus is accusative.)Or with a pronoun:Ich gebe ihr die Maus. ( Ihr  is dative, Maus is accusative.)Ich gebe sie der Katze. (sie is  accusative, Katze is  dative.)Keep the following rules in mind when positioning your dative and accusative objects in a sentence: The dative object will always come before the accusative object.If the accusative object is a pronoun, it will always be before the dative object. Applying these rules with the correct grammatical case endings is essential. It will help avoid misconstrued sentences, such as Ich gebe der Maus die Katze. Unless, of course, you really did mean to say that you wanted to give the cat to the mouse. A few more examples:   Gib dem Hasen die Karotte.  (Give the bunny the carrot.)   Gib ihr die Karotte.  (Give her the carrot.)   Gib es ihr. (Give it to her.) Refresher on German Noun Cases Before even worrying about the order of a sentence, make sure you know your noun cases. Heres a rundown on the four German noun cases.

Education in America between suburban and urban schools Essay

Education in America between suburban and urban schools - Essay Example The process of accreditation was initiated in 1913, ending in 1952. Within the last century, the quantities of private high schools have grown at relatively stable rates, unlike public schools whose growth rates have fallen since the 1950’s and 1960’s. For example, between 1966 and 1976, the quantities of state educational institutions have grown at more than 180 percent, with private schools only growing about 10 percent at the same time. In the beginning of the present century, the average special educational institution made up roughly half the quantity of all educational institutions of the higher school. From the 1950’s through the 1970’s, the public sector of higher education increased due to a rise in the quantity of biennial colleges. For example, in 1970 the state biennial colleges made up more than 70 percent of all varieties of biennial colleges combined. However, by the end of 20th century their quantity had decreased to only 60 percent. The number of students attending the accredited high schools within the 2 0th century grew at higher rates than the quantity of other educational institutions. Further, at the beginning of the present century, accredited enrollment was made up of approximately 15 million people. However, at the beginning of the 1990’s, the tendency of excess of rates of growth of the number of students above that of the rates of growth of high schools had changed, and the quantity of high schools began to grow at higher rates than that of the number of students. During this period the lowest gain was eight percent, which occurred when the gain of the quantity of high schools for the same period experienced a 15 percent growth rate. In this situation, the average number of students of an educational institution, which constantly grew during all centuries, began to decrease. If in 1990 the average of students made 3.9 thousand persons, in 2000 the rate was

Kurdistan Workers Party Paper Essay Example | Topics and Well Written Essays - 500 words

Kurdistan Workers Party Paper - Essay Example The PKKs objective has been to secure an autonomous Kurdish state in southeast Turkey, northern Iraq, and parts of Iran and Syria. In the early 1990s, the PKK moved past rustic based extremist exercises to incorporate urban terrorism. Turkish powers caught Ocalan in Kenya in ahead of schedule 1999, and the Turkish State Security Court, therefore, sentenced him to death, a sentence later drove to life detainment after the annulment of capital punishment (Wyne 2005). In August 1999, Ocalan proclaimed a "peace activity," requesting parts to shun savagery and to ask for a dialog with Ankara on Kurdish issues. At a PKK Congress held on 2000 January, parts underpinned Ocalans driving factors and guaranteed the gathering now would utilize just political intends to attain its open objective of enhanced rights for Kurds in Turkey (Phillips 2008). On 2002 April at one of its Party Congress, the PKK transformed its name to Kurdistan’s Freedom and Democracy Congress and broadcasted a guarantee to peaceful exercises in the backing of Kurdish rights. In late 2003, the gathering tried to specialist an alternate political cosmetic touch up, renaming itself Kongra-Gel (KGK). It pushed its "serene" aims while keeping on directing assaults in "self-preservation" and to deny demobilization. On June 2004, the bunchs hard-line activist branch, which had taken control of the gathering in February 2004, denied the PKKs purposeful trace of the previous five years (Eyrice 2013). The fundamental goal of the PKK organization is to form its own Kurdish state (CASIER 2010). On October 4, in 1992, the Kurdish government in Erbil announced â€Å"PKK ought to either withdraw from the outskirt builds or become dislodged." In the light of March 17, 1993, Ãâ€"calan from Lebanon declared a truce from March 20 to April 15 to Jalal Talabani. He proclaimed that the PKK did not

Discuss One environmental problem facing cities and outline some solutions Essay Example for Free

Discuss One environmental problem facing cities and outline some solutions Essay Discuss One environmental problem facing cities and outline some solutions The issue of a severe problem called solid waste in Manila and Beijing is becoming a matter of concern. Causes of numerous waste aroused widespread attention. Therefore, the solution to reduce greenhouse gas emission from solid waste management can be regional and international (Ooi, 2009, p.189). It seems that waste has become an important part of the environmental problem in cities. Waste can be divided into two distinct parts, hazardous waste and non-hazardous waste, and the non-hazardous waste is consisted of municipal solid waste, industrial waste and some other types (United States Environmental Protection Agency, 2012). Because of the large amount of waste, government needs to spend more human and financial resources. Therefore, some additional environmental problems in cities are related to waste, such as air pollution, water pollution and the greenhouse effect. This article will introduce the causes of municipal solid waste, industrial waste and hazardous waste, and some effective prevention methods to solve these problems. The spawning of municipal solid waste, which including residents living garbage, hospital waste and commercial waste, building waste, leads to the most serious problem. Most of human behaviour could cause the growth of solid waste. Materials which are thrown away by citizens, such as the product bottles, food scraps, newspapers and batteries are the direct causes of solid waste. Consequently, effective methods need to be implemented. The most direct method is to decrease the amount of waste. To perform the principle of waste prevention, the society should focus on the recycling and collecting, which means to withdraw useful and organic materials, then turn these items into new products. This method could reduce the needs of raw materials. In addition, waste can be used as a resource and it will be economical use (United States Environmental Protection Agency, 2012). Manufacturing and industrial procedure are the most direct cause of industrial waste. Stone tools and sickles are difficult to be seen in current-day, because in factories, up-to-the minute production lines that produce numbers of waste per day are used as a substitute for wood and stone. To show an example, by 1990 the amount of industrial waste has raised  up to 265 million tons, which is a shocking figure to the public (Waste Industries, 2013). Hence, the city government should provide a convenient environment for factory managers and convince them that they should undertake the environmental responsibility. Meanwhile, managers should comply with the principle of recycling industrial waste. Therefore, waste management issues in cities should be people-oriented (United States Environmental Protection Agency, 2012). Hugo (2012) stated †Some industrial waste management services companies even emphasize on understanding clients’ industrial processes that produce waste and then supplying the tools for deterring accurate chemical and physical properties.† In addition, hazardous waste is damaged in both human health and the city environment. Solvents, electroplating wastes, heavy metals, and acids, which all produced by laboratory and chemical plant in cities cause substantial accumulation of hazardous waste. In agriculture, citizens’ non-standard behavior of using pesticides can lead to the generation of hazardous waste. Moreover, non-standard behavior in city life can also cause the creation of hazardous waste, such as batteries and some items containing heavy metal thrown away by citizens (Harris et al, n.d.). Thus, cities should take some actions to reduce producing hazardous waste. In industries, numbers of methods need to be done. For instance, melt materials like batteries can be recycled. To recover resource and lean production, Harris (n.d.) claimed â€Å"Zinc can be gathered from smelting furnaces. Used oil, hydraulic fluids, refrigerator compressors and more can be taken from cars and fridges.† Citizens should pay attention to establishing especial collection facilities in cities. Considering the problem of land, the city government needs to find a suitable place in the city where could offer special disposal of toxic waste (Harris et al, n.d.). In recent years, the number of waste becomes a growing tendency, which is a common phenomenon, has aroused wide concern in cities. The causes of waste are the spawning of Municipal Solid Waste, industrial activities and citizens’ and industries’ non-standard behavior. What is more, to decrease the amount of waste, citizens should standardize their behavior and use waste as a resource, and managers should release their environmental responsibility so that factories could reduce the discharge of industrial waste. Government needs to establish especial collection facilities in cities and find a suitable place for toxic waste. In conclusion, the whole society should pay close attention to the problem of recycling and reducing. Citizens of the future may be more environmentally conscious than people in the current society.

Irony, Symbolism, and Imagery Reveal the Emptiness of War in One Hundre

Irony, Symbolism, and Imagery Reveal the Emptiness of War in One Hundred Years of Solitude While most scholars have agreed that war is a real and significant part of human history, these same scholars have yet not reached a consensus on the characteristics of war. History books often lean toward glorifying war with stories of soldiers dying for their honor and homeland; novels, on the other hand, tend to point out the emptiness of war with stories of soldiers losing their youth and contact with the world. The selected passage from Gabriel Garcia Marquez' novel One Hundred Years of Solitude adds to the debate over war's characteristics. Through the literary techniques of irony, symbolism, and imagery, this text reveals the major theme that, in reality, war is not glorious but empty.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By having Colonel Gerineldo Marquez conclude his telegraph with the slogan "Long Live the Liberal party," the author successfully creates a sense of irony in the reader at the end of the second paragraph. While the first two sentences of the passage present Colonel Marquez as the civil and military leader of Macondo who has realized the emptiness of war, this party slogan presents words that carry no weight when written by a man who believes his commanding officer to be a total stranger. Positioned high on the military chain of command, Colonel Marquez received the opportunity to witness the war's progression from an isolated conflict of clear definition and predictable course, to a widespread conflict of augmenting intensity and uncertainty. Therefore, his words "I understand, Aureliano,...Long Live the Liberal party" become ironic. Colonel Aureliano Buendia will consider these words to be a patriotic affirmation of orders, when th... ...magery, and irony, combine to create a successful introduction of one of the novel's major themes - the emptiness of war. By having Colonel Gerineldo Marquez realize the true nature of war and then referring to him as the first in line to make that realization, the author sets up the reader for a series of other witnesses whose testimonies should make the statement concerning war's characteristic emptiness even more valid. Later in the novel, Colonel Aureliano Buendia discovers the true nature of war only after twenty years of fighting along with a sad realization that the conservative regime he had been trying to topple all this time is good and in accordance with the people's wishes. Colonel Buendia then recognizes that war is not a conflict of ideologies, but an ugly and empty struggle for power, concluding a thematic thread started by Colonel Gerineldo Marquez.

Disney Cruise Case Study

Marketing Strategy Development Proposal – Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1. 0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1. 1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1. 2 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. 1. 3 Target Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2 External †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. . 1 Porter’s Five Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2. 2 PEST Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 2. 2. 3 Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 2. 3 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. 0 Problem/opportunity Identification.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 4. 0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 4. 1 Product/service strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4. 2 Distribution strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 4. 3 Communication strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Appendixes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Executive Summary Disney Cruise Line has been running since 1988 and was successful in the past 24 years. In this report, the situation analysis of the company will be provided separately into internal analysis, which includes organization analysis, SWOT analysis, and target market analysis, and external situation, which includes Porter’s five forces, PESTE analysis, and competitor analysis. By viewing the situation analysis, it is clear that Disney Cruise Line has a disadvantage on the scale of business and a strong advantage on its brand and the loyalty of its customers.Last but not least, t hree marketing strategies, which are product/service strategy, distribution strategy, and communication strategy for next 12 months have been developed at the end of the project in order to give the direction to the company’s yearly marketing plan in 2013. 1. 0 Introduction Disney Cruise Line was founded in 1988 with its first ship, Disney Dream, follow by Disney Wonder in the next summer. After enter the cruise line industry for decades, Disney Cruise Line now became one of the most famous cruise line companies in the world. Now, Disney has four ships on line and serves travelers to several destinations around the world.In 2012, it is estimated Disney Cruise Lines will own nearly 3% share of the worldwide cruise market (2012 World Wide Market Share, 2011). Disney Cruise Line has position itself as a head in the cruise line industry, providing a place as Disney theme parks, where families can spend their time together and every member can have fun. 2. 0 Situational Analysis T he purpose of this situational analysis is to understand Disney Cruise Line’s external and internal situation, including the customer, the market environment, and the firm’s own capabilities.The situational analysis will forecast current and future trends in the dynamic environment in which the Disney Cruise Line organization operates. 2. 1 Internal The conduction of the internal analysis will portray how the organization itself operates. This internal analysis will include decision-making within Disney Cruise Line, promotional programs, the image of the organization, and an assessment of the key internal strengths and weaknesses of the organization. 2. 1. 1 Organization Analysis Disney Cruise Line is one of the new businesses from the Walt Disney Company; ther Disney companies are in the film industry (1928) and the Disney theme parks (1955). The first ship, Disney Magic was launched in 1998 and then Disney Wonder joined the fleet in 1999, the next year. Those were th e only two ships that the Disney Company had for the last 13 years until Disney Dream was launched in 2011. Disney Cruise Line has now established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge and kids can immerse themselves in a world only Disney can create (Disney Cruise Line, 2012).Disney Cruise Line continues to expand its blueprint for family cruising with its fourth ship, Disney Fantasy, scheduled to make its maiden voyage in 2012 (Disney Cruise Line). 2. 1. 2 SWOT Analysis In order to satisfy customer needs and have the greatest opportunity to reach its full potential, the Disney Cruise company must understand its external and internal situation, including its customer, the market environment, and the firm’s own capabilities. In doing so, a SWOT analysis was conducted in order to point out the company’s internal strengths and weaknesses, as well as external opportunities and threats.Appendix A sh ows the SWOT analysis conducted for Disney Cruise Lines. In conducting a SWOT analysis many trends in within the organization as well as in the surrounding environment were identified. With our own analysis, we found key strengths in the organization essential to the success of Disney Cruise Lines. Disney Cruise lines is owned and operated by the largest media and entertainment company in the world (Cruz, 2011). This strength provides customers with a product and service marked by the excellence of the Walt Disney organization.  Also you can read about  History of the Culinary Arts.Disney Cruise Lines currently employs over 150,000 people with an average turnover rate of eight years. This shows us that employees are satisfied with their employer, and will in return portray this to the customers. Disney Cruise Lines are continuing to introduce new innovative products to the market. Disney’s new â€Å"first of it’s kind† 4,000 passenger ship brings with her ev en more features and a wave of innovation (Young, 2011). This ship is the first cruise vessel to be equipped with an onboard water rollercoaster.Disney’s Fantasy, which will premiere in April, will also carry new ground breaking features only available from Disney companies. Along with the introduction of two new ships, Disney Cruise Lines are expanding their ports to three new cities. New to 2012, Disney Cruise Lines will be sailing from New York City, Seattle, and Galveston, Texas (Weissman, 2011). The addition of these new ports will allow customers from even wider geographical regions to enjoy the unique Disney experience on the sea. Through conducting the SWOT analysis a number of weaknesses were also able to be identified.A major trend in customer’s perception shows that the Disney name only appeals to family’s seeking a vacation (Mena, 2011). There is currently little marketing or promotion being conducted in order to appeal to different groups of custome rs. It is commonly perceived that Disney only offers family fun, and does not interest customers seeking a more multi-dimensional experience (Archer, 2011). Also, the Disney Cruise Lines demand nothing but excellence from their employees while on board the ship. However, it will take a vast amount of resources to continually train the staff in order to upkeep the superior service.This will cost the organization a great amount of resources on an ongoing basis in order to properly train all of the staff. Superior service, however, is an absolute necessity within this industry as leading competitors such as Carnival Cruise lines have above average customer satisfactory ratings (Mena, 2011). A number of opportunities were also identified within our analysis that could assist in the achievements of the organization. Continuing the company’s expansion into new regions by increasing the ports from which the ship sails, will allow more customers to access the service both internation ally and domestically.The CLIA has reported an increase in cruise line passengers within the United States by 10. 3% from 2009-2010, proving an increase in domestic demand (Mena, 2011). Disney Cruise needs to continue to respond to this rising demand by opening new homeports throughout the country. In response to this rising demand, Disney is providing two new vessels to the fleet, from which it can market their services beginning in 2012. (Cruz, 2011) This provides the organization with opportunities to advertise this unique product and expand above the competition.Disney’s newest ship, the Disney Fantasy, will debut in April of 2012. The addition of this much-anticipated vessel will provide the organization with an opportunity to market a product that will provide extensive customer appeal and attract new patrons. Some potential threats to the Disney Cruise line were also noted within the situational analysis. Perhaps the most important of all is the fact that demand will v ary accordingly with its surrounding environment. For example, irregular weather patterns as well as natural disasters serve as a major threat to the wellbeing of the organization (Scull, 2011).The fertility rate has also been decreasing since 2007 and is predicted to keep failing in the next few years (Brady, 2012) (refer to Figure 1). Figure 1: â€Å"Recent Trends in Births and Fertility Rates Through June 2011,† The trend identified in Figure 1 may potentially affect the entire organization as Disney Cruise markets specifically to families with young children. As a result, the demand for the product may decrease due to the decreased fertility rate. Another external threat to Disney Cruise is the overall customer’s perception of the safety of the cruise industry.The recent sinking of the Costa Concordia cruise vessel on January 13, 2012 will impose personal fear of safety in potential customers (D’Emilio, 2012). Although the cruise industry is currently experi encing growth, on-shore resorts also pose a potential threat to the cruise industry. Another threat that may affect the company’s public perception are the social and ethnic groups who protest against by the Disney Company, including the Disney cruise ships as a result of alleged inappropriate activities and things such as damage caused to the local marine life by the ships.This has brought about negative media attention, which may ultimately affect the customer’s view of the Company (Mena, 2011). This has the potential to directly put a damper on the entire Disney brand name. 2. 1. 3 Target Market Analysis In order to effectively find which consumers and markets the Disney Cruise line should be targeting, a target market analysis must be constructed. This analysis will allow the Company to view and analyze the current target market as well as decode other target markets that would be beneficial to the organization.The target market of Disney Cruise Line is similar to Walt Disney theme parks that are directed towards families with young children. The cruise line is strongly supported by the Disney culture created by the Disney organization (Watts, 1995). Since the cost of taking a cruise is higher than going to the theme parks, families interested in taking a Disney Cruise must have high and stable incomes (Silverstein, 2010). Because the distance will influence the motivation of the tourists, the major target market should be the residents in the United States.From the 2009 to 2010 primary vacation season, the amount of American tourists leaving from USA based ports increased by 3. 2% (Mena, 2011). To further identify the preferences of families when taking a Disney Cruise, a survey (see Appendix B) has be designed to gain better insight into their profile. The survey can be viewed in Appendix B in which we used to gather target market information. 2. 2 External Within the conduction of the situational analysis, an external analysis is conducted in order to analyze all of the forces outside of the organization.This analysis includes competitor information, consumer information, industry information, and outside forces information. These external forces will assist in creating the best marketing decisions for Disney Cruise Line. 2. 2. 1 Porter’s Five Forces In order to better understand the business decisions that are needed to be made by Disney Cruise Line, the Porter’s Five Forces model presents the relative power that each of these forces has in the industry and their impact on the Disney Cruise Line.By looking at the model portrayed in Appendix C, Disney Cruise Line will be able to identify the key forces influencing the industry. According to Porter’s five forces, it is clear that competitors and suppliers have more power than the Disney Cruise Line. Although Disney Cruise Line has its specific position in the cruise line market, other cruise line companies are older and bigger than Disney. (Clancy , 2008). Furthermore, the basic facilities that the other cruise lines offer are quite similar, such as providing rooms, restaurants, events and transportation to destinations.Thus, competitors become one of the most important threats to the company. Also, the suppliers in cruise line companies have high bargaining power. They are companies such as shipyards which include large companies that provide unique products, i. e. the cruise ships themselves, and which contribute to their high bargaining power. Another example is the petroleum companies which provide one of the most important sources in the cruise industry, oil. The price of oil cannot be control by one or few companies and is related to the international situation existing at the time.On the other hand, one of the more unique features in the cruise line industry is economies of scale. The cruise line companies provide many different destinations, a large number of ships and build the loyalty of their brand to increase the barriers to entry in the market by others (Huxley, 2008). This causes a low threat of new entrants. Moreover, the bargaining power of buyers in the industry is also low. According to the report from Cruise Line International Association (CLIA), the number of customers in the cruise line industry is increasing (Scull, 2012).Another reason for optimism toward the Disney Cruise Line is the high degree of loyalty to the Disney brand. The Walt Disney Company has created a magical world that cannot be replaced easily (Johnson, 1981). This is why although the price of Disney Cruise Line is very high, there are still many people wanting to take a cruise on the Disney Cruise Line rather than other cruise lines. Therefore, the bargaining power of buyers can be considered low. Last but not least, the potential substitutes for the Disney Cruise Line are Walt Disney Resorts, other family resorts, and package tours which include flight ticket and hotels.However, in addition to providing a Disney experience, the cruise provides travelers the opportunity to travel between ports. As the result, the threat of substitutes in the cruise industry is considered to be low. 2. 2. 2 PESTE Analysis The PESTE analysis is a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product markets. PESTE has five elements: political; economic; social; technological and environmental (PEST, 2006).These factors play an important role in the cruise line industry. However, they are usually outside the control of the corporation and must be considered as either threats or opportunities. The PESTE analysis diagram for Disney Cruise Lines can be viewed in Appendix D. In order to get a more complete view of the company’s current and future environment, the PESTE analysis has been conducted to assess the market from the standpoint of Disney Cruise Lines. Information gathered will help identify how external factors affect arketing situations and how they might influence future marketing activities. The PESTE diagram in appendix D illustrates the PESTE analysis conducted for Disney Cruise Lines. In conducting the PESTE analysis, it presents the factors in the political environment that affect Disney Cruise Lines in the positive ways and those which provide opportunities to the organization. For example, the U. S. government is expanding the Global Entry Program to make it easier for frequent tourists to visit the United States (Bart, n. d. ).Such a policy brings more tourists into the U. S. and has the potential to increase the demand for the Disney Cruise Line. Furthermore, the technological environment creates exciting new opportunities for the cruise line industry. Cutting edge technology has been added to many cruise lines in the market in 2012 allowing them to utilize new and ever expanding tec hnology (Archer, 2012). For example, it is now more convenient than ever for customers to plan and book a cruise vacation online with the do-it-yourself travel agent option, acquired by Disney (Pike, 2012).The Disney Cruise Line can use these new technologies to develop new service, such as incorporating a â€Å"Virtual Porthole†, a service provided on the new Disney Dream. These portholes offer a real-time view outside the ship via live video provided by high-definition cameras placed on the exterior of the ship (Cruz, 2012). On the other hand, the factors in the social environment today show the negative impact to the industry. Religious welfare groups who protest Disney for what they deem as offensive material will have an impact on the company and the marketing decisions the company makes.There are also groups that claim cruise ships are harming the environment. These trends will affect consumers and particularly when customers are making decisions of choosing either an o nshore resort vacation, or an open sea cruise vacation. Recent events have also highlighted the potential dangers and safety factors of the cruise line industry. The recent Costa Concordia cruise ship that has sunk has attracted media attention and will alter the markets perspective on the safety of open sea vacations (D’Emilio, 2012).If consumers are concerned about the safety of cruising, they may choose an onshore resort vacation instead of the cruise Last but not least, current economic and environmental factors do not appear to be having a real significant impact in the cruise line industry. Although the industry is still trying to survive from an extremely difficult economic period from 2008- 2010, the demand on the wave season in 2012 is still high (Mena, 2011; Yong, 2012). The wave season is the cruise industry’s peak sales period of the year, typically running from January to March for most lines.The cruise line industry usually uses this to predict the demand for the following quarter in the year. (Yong, 2012) In conclusion, the political environment and technological environment have positive impacts and provide encouraging opportunities to the cruise line industry. On the other hand, the current social environment can be the threat to the industry. Additionally, while the economic environment does not appear to significantly influence the cruise line industry at this time, the organization should still be aware of its potential impact. . 2. 3 Competitor Analysis The competitor analysis plays an important role in marketing plan. It not only shows the position of the organization in the market but also presents both the advantages and disadvantages of the organization compared to its competitors. By looking at the competitor analysis, the organization can correct the marketing direction and clear its position in the industry. Furthermore, the organization can ensure that the product is superior so as to satisfy the customers, especially the customers in the target market.The direct competitors of Disney Cruise Line are other cruise line companies, including those with different types of marketing positions. The figure shown in Appendix E uses the two factors, price and the level of family orientated packages provided to identify the position of all the competitors. By looking at Appendix E, it presents that the Disney Cruise Line, Royal Caribbean, Norwegian and Carnival are in the same position group which are highly family-oriented. Furthermore, Disney is the only company which provides true luxury cruise line products to the family market.According to the figure portrayed in Appendix F, Royal Caribbean and Norwegian are the main competitors to Disney Cruise Line. All three companies provide special kids programs but using different names (Sloan, 2011). Another similarity between Disney and Norwegian is that both of them have their own fictional characters. Disney Cruise Line has Disney’s character such as Mickey Mouse and Toy Story. On the other hand, Norwegian has characters from Nickelodeon such as â€Å"Spongebob Squarepants†. Since there are more cartoon characters in the media today, Disney should be aware of he potential competition non-Disney characters play in consumer’s decision making. In addition, Disney and Royal Caribbean both provide unique cruising experiences but in different way. Royal Caribbean provides many adventure facilities on their ships, such as onboard rock climbing wall, ice skating rink, mini-golf course, surfing simulator, and boxing ring; these are very attractive to some family members, particularly teenagers. On the other hand, Disney is more focused on younger children and families as a whole.By including in Disney’s special show the famous Disney characters and the â€Å"Magical moment†, it attempts to create the unique Disney experience for every family. Disney creates a moment that parents and children can experience to gether. The similarities between the Norwegian and Royal Caribbean cruise line are primary pricing and the diversity of destinations. The average per person price of Disney Cruise is over $250 per day while the other cruises are closer to $100 per day, significantly cheaper than Disney. The diversity of destinations is another difference between Disney and its two main competitors.Since Disney has only 4 ships, it can only provide a few destinations to its customers. On the other hand, Norwegian and Royal Caribbean have 12 and 22 ships respectively. Based on the size of the company, they provide more choices of destinations than Disney, and this becomes another weakness to the Disney Cruise Line company. 2. 3 Summary Through conducting of the situational analysis, many reoccurring themes were highlighted which are important for making good marketing decisions for the Disney Cruise organization. It is evident that the Disney’s Cruise organization makes beneficial use of the Di sney experience and theme.As seen in the SWOT analysis, while Disney Cruise offers a unique experience attractive to families, the company is also not as established as its competitors within the industry. This also appears to be evident in Porter’s five forces when considering Disney’s position in the industry since its competitors have been in existence longer, are much larger, as well as competitor footprint. The targeted market analysis presents that the family consumer market is the targeted audience for Disney Cruise, but as was also shown in the SWOT and competitor analysis’s, packages and services are high priced and limited.The analysis has shown that Disney Cruise offers a unique theme attractive to all family vacation seekers, but also shows the already established and large competition to the organization by the long stand cruise lines. 3. 0 Problem/opportunity Identification Through conducting the situational analysis, it is evident that the Disney Cruise organization is unable to compete with leading competitors due to their lack of size and ports. This problem is especially apparent in the organization’s competitor analysis where the small size of the organization relative to competitors within the industry is portrayed.This is troublesome for the Disney Cruise Line as tourists usually select their cruise line based upon destination first and then look for accommodations that satisfy personal desires (Jenkins, 1978). Disney currently only provides a few destinations which are all located near the continental United States, such as Alaska, Hawaii, Canada, Mexico, Spain, and the Bahamas. In contrast, its competitor, Royal Caribbean, provides destinations all around the world, including various ports in South America, Europe, Africa, Australia, and Asia. This makes it impossible for Disney Cruise to compete based upon ports.Expanding the size of the company is a strategy that would require significant resources and time. The Disney Cruise organization does however possess the opportunity to create a niche market targeted towards customers who remain loyal to the organization. It has been shown that customers in the cruise industry often show a high degree of loyalty to the organization which they choose (Sun, Jiao, & Tian, 2011). Through conducting an internal analysis, it is made clear that consumers who use Disney’s products and services often remain loyal to the organization and are likely to purchase from the Disney brand again.Disney Cruise has the opportunity to specifically target Disney loyalists who are seeking a new form of the Disney experience. In doing so, the Disney Cruise organization must focus its marketing on the journey rather than the destination. The best opportunity for the organization is to develop a specific market in which the consumer will not be influenced by the amount of ports that are offered. In order to create a niche market, which is defined as targeting one segment of a market (McDaniel, Lamb & Hair, 2007), Disney Cruise Line must market itself to Disney loyalists.The organization must implement and execute certain marketing strategies that target current and previous Disney customers. 4. 0 Marketing Strategy As seen in section 3. 0, the major weakness of Disney Cruise Line is the size of the organization. This causes a problem for the company because it cannot compete with its competitors on the quantity of service such as choices of destinations, date of departure, and the period aboard. In order to counteract this weakness, it is necessary to develop a marketing strategy for Disney Cruise Line.Developing a marketing strategy will help the company to achieve its goal by defining a target market, setting marketing goals, and developing and maintaining a marketing mix (Shoemaker & Shaw, 2007). According to previous sections, Disney Cruise Line is unique in the cruise line market, due to the ability to create a unique â€Å"Disney exp erience† for its customers and attract tourists with its â€Å"Disney brand† (Watts, 1995; Pettigrew, 2011). Thus, the goal of the company should be to focus on a niche market. In this case, the niche market is visitors who have been to Disney theme parks and are highly loyal to the Disney Company.In order to achieve this goal, Disney Cruise Line has to create a specific position which occupies a place in consumers’ minds that cannot be replaced by its competitors (McDaniel, Lamb & Hair, 2007). Furthermore, the functional strategy mix for Disney Cruise Line in the next 12 months is a product/service strategy, distribution strategy, and communication strategy. 4. 1 Product/service strategy Product and service are the basic items in a company. According to Shoemaker and Shaw, product/service mix is defined as the combination of products and services aimed at satisfying the needs of the target market (Shoemaker & Shaw, 2007).In addition, since positioning is about d esigning product/service offering and accompanying image to occupy a unique place in customers’ minds, product and service play an important role in a positioning strategy (King, 2012). In order to segment the market, Disney Cruise Line has to develop a unique product which turns a cruise line experience into a â€Å"Disney experience†. As Disney has its characters, shows, and a private island, Castaway Key, Disney Cruise Line should position itself as a destination rather than just a travel mode. In addition, DisneyCruise Line should provide more package options which combine the existing travel resources, such as Disney resorts and Adventures by Disney, to offer more experiences to their customers. 4. 2 Distribution strategy The distribution mix is made up of all channels available between the firm and the target market that increase the probability of getting the product and the customer to each other (Shoemaker & Shaw, 2007). In other words, it is a mix of ways cus tomers purchase the product. Thus, where to sell the product to customers has become the most important question in this strategy.The target market of Disney Cruise Line is families which have been to Disney resorts and like the experiences. They usually have a high loyalty to the Disney Company. In this situation, direct marketing is the best strategy to use. Direct marketing refers to the techniques used to get costumers to make a purchase from home, office, or other nonretail setting (McDaniel, Lamb & Hair, 2007). This provides more opportunities for customers to purchase the product. In this case, Disney resorts and Disney theme parks can become channels through which Disney Cruise Line can sale its products.Furthermore, Disney companies can share the customer information and send out e-mails directly to their potential customers to create the motivation of booking their next trip with Disney Cruise Line. 4. 3 Communication strategy One of the proposed strategies that will assis t in the development of a niche market is to create a Disney loyalists rewards program. The development of a rewards program focuses on current customers rather than on potential customers or competition. This type of strategy is a form of relationship marketing, which is intended to establish, develop, and maintain successful relational exchanges (Morgan, 1994).This promotion targeting frequent customers will create communications between the firm and the market that increase the tangibility of the product/service mix, monitor consumer expectations, and persuade customers to purchase (Shoemaker & Shaw, 2007). A rewards program for the frequent customers of Disney will influence these consumers towards future business with the organization, creating a niche market. 5. 0 Conclusion In conclusion, it was found through the conduction of the situational analysis that Disney Cruise Line could not successfully compete with its major competitors based upon size alone.It is noted in the ana lysis that consumers within the cruise industry will often use ports as a deciding factor in determining their interests. Disney Cruise Line must counteract this problem by marketing to and creating a niche market for Disney loyalists. In doing so, the organization must focus on targeting previous Disney customers who are looking for another way to experience the Disney theme. This strategy is one that could be implemented within a 12 month time period, and serves as a strategic plan to counterbalance the lack of size and ports of the Disney Cruise organization. Reference list Archer, J. 2011). Seven ships for seven seas. Travel Weekly (UK), 5(Nov 2010), 14-16. Bart, J. , & USA, T. (n. d. ). President invites the world to visit. USA Today. Brady, E. H. , Paul D. S. , & Division of Vital Statistics. (2012). Recent trends in births and fertility rates through June 2011. NCHS Health E-Stat. Retrieved from http://www. cdc. gov Clancy, M. (2008). Cruisin' To exclusion: Commodity chains, the cruise Industry, and development in the Caribbean. Globalizations, 5(3), 405-418. Cruz, G. (2011, July). Disney Dream. Cruise Travel. (July/August 2011), 14-17. D'Emilio, F. (2012, February 8).Costa Concordia survivors to push for change in laws. USA Today. Retrieved from http://travel. usatoday. com/cruises/story/2012-02-08 Disney Cruise Line, (2012). Disney Cruise Line Fact Sheet 2011. Retrieved from http://disneycruise. disney. go. com Garcia,J. (2012, February 12). Disney sees big year ahead for cruise ships. Tourism and Travel. Huxley, L. (2008, May 16). Could the tide be turning for how cruise is sold?. Travel Trade Gazette UK & Ireland. p. 13. Jenkins, R. L. (1978). Family vacation decision-making. Journal of Travel Research 16(4):2- 7. Johnson, D. M. (1981). Disney world as structure and ymbol: Re-creation of America experience. Journal of Popular Culture, 15:1, 157-165 King, C. (2012). Hospitality & culinary arts. Boston, MA: Pearson Education Company. McDaniel, C. , La mb, C. W. , & Hair, J. F. (2007). Marketing Essentials. (5). Mason, OH: Thomson Higher Education Mena, H. (2011). Cruise industry overview 2011. Florida-Caribbean Cruise Association. Retrieved from http://www. f-cca. com Morgan, R. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. Retrieved from http://www. jstor. org/stable/1252308 PEST. (2006). Collins Dictionary of Business.Retrieved from http://www. credoreference. com Pettigrew, S. (2011). Hearts and minds: children's experiences of Disney World. Consumption, Markets ; Culture,  14(2), 145-161. doi:10. 1080/10253866. 2011. 562016 Pike, J. (2012). 2012 Survival guide. Travel Agent,  339(9), 28-33. Scull, T. W. (2012). Cruising 2011. Cruise Travel, 33(4), 8-18. Shoemaker, S. , ; Shaw, M. (2007). Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Boston, MA: Pearson Prentice Hall. Sloan, G. (2011, September 16). How to pick the perfect cruise. USA Today. Sun, X. , Jiao, Y. , ; Tian, P. (2011).Marketing research and revenue optimization for the cruise industry: A concise review. International Journal of Hospitality Management, 30(3), 746- 755. doi:10. 1016/j. ijhm. 2010. 11. 007 Watts, S. (1995). Walt Disney: Art and politics in the American century. Journal of American History, 82(1), 84-110. Weissmann, A. , ; Tunney, D. (2011). Disney Cruise Line adds New York, Seattle and Galveston homeports. Travel Weekly, 70(15), 6. Woodside, A. G. , ; Megehee, C. M. (2010). Advancing consumer behaviour theory in tourism via visual narrative art. International Journal of Tourism Research,  12(5), 418-431. Young, S. J. 2012). Cruise industry's wave season under way: Signs are encouraging, say travel agents. Travel Agent, 339(9), 8. Appendixes Appendix A – SWOT analysis Strengths| Weaknesses| 1. Owned and operated under the largest media and entertainment company in the world, Walt Disney. 2. Corporation employs over 150,000 people. 3. O perated under Disney’s well -established brand name. 4. The introduction of new, innovative ships. 5. Expansion to new ports and shipping destinations throughout the world. 6. Low turn over rate for employees. 7. Management is committed and confident in continuing promotions and attracting new customers. 8.Provides unique atmosphere that can not be replicated elsewhere. | 1. Limited range of target audience. 2. Customer perception of non-dimensional experience. 3. Already established and successful competition. 4. Resources needed to train employees to maintain exceptional service. | Opportunities| Threats| 1. Expansion into new markets internationally and domestically. 2. Addition of new ships can satisfy the rising demand. 3. New ship â€Å"Disney Fantasy† to debut in April. | 1. Demand may vary accordingly with environment. 2. Demand may vary seasonally and is weather permitting. 3. Public perception of cruise industry’s safety. . Expansion and growth of on-s hore resorts will decrease interest in cruise lines. 5. High competition within cruise line industry. 6. Social and ethnic groups protests against Disney brand. | Appendix B – Survey ————————————————- This is a survey designed to find out the target market and the consumer behavior of Disney Cruise Line. It may take you 5-10 minutes to complete the survey. Thank you for your cooperation Question Group A- Motivation 1. Are you interested in attending Disney Cruise Line? ?Yes ? No 2. Have you ever been to any Disney’s theme park? ?Yes ? No 3.Have you ever been to Disney Cruise Line? ?Yes ? No (Go to question 7 if your answer is NO) 4. How do you like the overall experience on Disney Cruise Line? (Choose one) Strongly dislike Some-what dislike Normal like strongly like ? ? ? ? ? 5. Rank how the following items were attractive to you on Disney Cruise Line? Choose one on each question, from 1 (very unattractive) to 5 (very attractive) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group B – Satisfaction 6. After your experience, how satisfied are you with the following items on Disney Cruise Line?Choose one for each question, from 1 (very unsatisfied) to 5 (very satisfied) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group C – Other cruise experience 7. Have you ever been to any other cruise line? ?Yes ? No 8. If answer to question 6 â€Å"Yes†, which cruise line did you take? (Circle one or more) ? Carnival ? Caribbean ? Celebrity ? Coasted ? Crystal ? Cunard ? Holland ? MSC ? Norwegian ? P & O ? Princess ? Regient ? Royal ? Other 9. Compared to the other cruises you have experienced, what are the 3 areas where you think Disney Cruise Line is better? Rank 1(Most favorite), 2(Second favorite), 3(third favorite) in the following items] ? Price ? Food ? Service ? Program for children ? Activit ies at the destination ? Show ? Room ? Characters ? Activities on cruise ? Other 10. Compared to the other cruises you have experienced, what are the 3 areas that you think Disney Cruise Line is worse? [Rank 1(Worst), 2(second worst), 3(third worst) in the following items] ? Price ? Food ? Service ? Program for children ? Activities at the destination ? Show ? Room ? Characters ?Activities on cruise ? Other Geographic questions 11. What is you gender? ? Male ? Female 12. What age group are you in? ?Under 12 ? 13-17 ? 18-24 ? 25-29 ?30-39 ? 40-49 ? 50-64 ? over 65 13. Which country are you resident in? ?The United States ? Other 14. What is your marriage situation? ?Single ? Married ? Divorced 15. How many children (under 18) are you live with in your family? ?None ? 1 ? 2 ? 3 ? More then 4 16. Who did you travel with on the cruise line? (Choose one or more) ? Alone ? Husband/Wife ?Son/Daughter ? Boyfriend/Girlfriend ? Parent(s) ? Friend(s) ? Colleague(s) ? Schoolmate(s) 17. Would yo u say your family’s total gross income for this calendar year will be? ?Under $30,000 ? $30,000-$49,999 ? $50,000-$99,999 ? $100,000 or more ————————————————- Congratulations! You have done all the questions, thank you again for your cooperation High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors * High satisfied customer loyalty Low Supplier Power * Oil price are hard to control Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scal e * Demand and interest within industry is rising High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors High satisfied customer loyalty Low Supplier Power * Oil price are hard to control * Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scale * Demand and interest within industry is rising Appendix C – Porter’s Five ForcesPolitical * The tourism policy has become more friendly to international tourists, especially to China and Brazil| Economic * Recovery from difficult 2008-2010 economic period * The cruise line industry are not really influenced by the recession| Social * Religious welfare groups protest against Disney for â€Å"offensive material† * Lifestyle trend of consumers rather onshore vacation rather than overseas * Customers opinions of weather or not the cruise industry provides a safe vacation * Public perception of Cruise Lines from social media, including propaganda of sinking ships. Technological * New technological advancement on features for vessels * Overall, 19 new vessels for 2012 include latest technology from competitors * Online booking and advancements in technological travel agencies * â€Å"Virtual Porthole† in all inside staterooms| Appendix D – PEST analysis Appendix E – Competitor map Carnival ? Low Price| ? Disney ? Norwegian ? Royal Caribbean High Price| Coasted ? MSC| ? Cunard ? Princess ? Celebrty ? Holland Regient ? ? P & O Crystal ? | Family Oriented Package Family Oriented Package Characters Unique experience Low Price Different region Program for ki ds Characters Unique experience Low Price Different region Program for kids Appendix F – Competitor footprint